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November 4, 2024
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Launch your career in content creation. Learn to create strategic marketing content using industry best practices and generative AI, and earn a credential that opens doors. No experience necessary. Three-month free trial offer included.
Instructor: Adobe
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Beginner level
No prior experience required to get started.
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Beginner level
No prior experience required to get started.
Understand the principles of visual storytelling and design as well as how to effectively communicate ideas through your content.
Develop a social media engagement strategy to create a strong brand presence that boosts visibility online.
Explore timesaving tips and AI-powered tools that make your creative flow easier while focusing on ethical and practical use.
Produce diverse digital content: Create videos, podcasts, infographics, and more, optimizing for maximum reach and engagement.
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October 2024
This Professional Certificate is designed to equip you with the essential skills and knowledge to excel in digital content creation. Through a series of comprehensive courses, you’ll learn the fundamentals of design, social media management, digital content production, and the responsible use of generative AI. This learning path will help you develop a versatile skillset to create professional-quality content and effectively engage with your audiences across various platforms.
By the end of this program, you’ll be able to:
Master visual design principles: Understand and apply basic principles to create aesthetically pleasing and practical designs using Adobe Express. Develop a portfolio that showcases your design skills.
Enhance social media presence: Learn to create and share engaging content, maintain a consistent and cohesive presence across platforms, and leverage social media trends to boost content visibility and engagement.
Produce diverse digital content: Gain proficiency in producing various forms of digital content, including videos, social media posts, podcasts, infographics, and blog posts. Develop strategies for optimizing and promoting your content to maximize reach and engagement.
Use generative AI responsibly: Understand the foundational concepts of generative AI and its applications in design. Learn to generate content with AI-powered features in Adobe Express and Firefly while exploring ethical considerations and best practices for responsible use.
Applied Learning Project
Throughout the program, you’ll get to practice the skills you’re learning through hands-on projects. These projects will allow you to practice content creation skills such as:
Finding color and font pairings
Creating a brand kit and brand logo
Creating social media posts for multiple platforms
Scheduling posts with a content calendar
Building a social media campaign with brand assets
Speeding up image creation with generative AI
During this program you will find an offer for a complimentary 3-month trial of Adobe Express – Make the most of your learning experience with access to powerful creative tools for design, video, and more. It’s the perfect way to bring your projects to life while mastering new skills.
Understand and apply basic visual design principles to create appealing, practical designs that captivate your audience.
Explore diverse career opportunities in design and discover the skills needed to thrive in each role.
Gain hands-on experience with Adobe Express to easily create professional-quality design projects.
Build a stunning portfolio that showcases your design expertise and proficiency with Adobe Express.
Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.
Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.
Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.
Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.
Create engaging and compelling videos, social media posts, and podcasts that resonate with your target audience.
Master the principles of designing and producing infographics and blog posts that effectively communicate your message and captivate your audience.
Gain proficiency in using various digital tools and platforms, enhancing your content creation process and making your workflow more efficient.
Develop strategies for optimizing and promoting your digital content, ensuring maximum reach and engagement across all your channels.
Understand the foundational concepts of generative AI and explore its diverse applications in design.
Gain practical skills in using Adobe Firefly, mastering the tools to generate AI-driven content that stands out.
Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.
Integrate generative AI tools into your design workflow, enhancing your creativity and efficiency while pushing the boundaries of what’s possible.
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
No background expertise is necessary to complete this course.
In the design, publishing, communication, marketing, and art industries, content can be defined as all the information and experiences expressed through a medium to communicate value to a target audience.
A content creator develops entertaining or educational material that can be expressed through any medium or channel.
The term content creation typically refers to digital content on social media channels since that’s where most content is consumed. It’s also where the money is if you want to earn revenue through your content production efforts.
Marketing, Journalism, Entertainment and Education
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (3/1/2024 - 3/1/2025)