This Professional Certificate is designed to equip you with the essential skills and knowledge to excel in digital content creation. Through a series of comprehensive courses, you’ll learn the fundamentals of design, social media management, digital content production, and the responsible use of generative AI. This learning path will help you develop a versatile skillset to create professional-quality content and effectively engage with your audiences across various platforms.

By the end of this program, you’ll be able to:

• Master visual design principles: Understand and apply basic principles to create aesthetically pleasing and practical designs using Adobe Express. Develop a portfolio that showcases your design skills.

• Enhance social media presence: Learn to create and share engaging content, maintain a consistent and cohesive presence across platforms, and leverage social media trends to boost content visibility and engagement.

• Produce diverse digital content: Gain proficiency in producing various forms of digital content, including videos, social media posts, podcasts, infographics, and blog posts. Develop strategies for optimizing and promoting your content to maximize reach and engagement.

• Use generative AI responsibly: Understand the foundational concepts of generative AI and its applications in design. Learn to generate content with AI-powered features in Adobe Express and Firefly while exploring ethical considerations and best practices for responsible use.

Applied Learning Project

Throughout the program, you’ll get to practice the skills you’re learning through hands-on projects. These projects will allow you to practice content creation skills such as:

• Finding color and font pairings

• Creating a brand kit and brand logo

• Creating social media posts for multiple platforms

• Scheduling posts with a content calendar

• Building a social media campaign with brand assets

• Speeding up image creation with generative AI