Importance of Content in Social Marketing

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Skills You'll Learn

Social Media Marketing, Social Media, Marketing Strategy, A/B Testing

Reviews

4.7 (1,052 ratings)

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  • 3 stars
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AC

Mar 23, 2022

Overall good content and clear guidance. I would personally like to see more examples /case studies & more guidance on copywriting, basic dos and donts, best practices etc.

RR

Feb 16, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

From the lesson

Content Strategy

In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.

Taught By

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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