What Are Experiments?

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Skills You'll Learn

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Reviews

4.9 (1,232 ratings)

  • 5 stars
    88.87%
  • 4 stars
    9.25%
  • 3 stars
    0.89%
  • 2 stars
    0.48%
  • 1 star
    0.48%

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

MA

May 25, 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

From the lesson

Measure Your Advertising Effectiveness

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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