通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。
市场营销概论 (中文版）
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市场营销概论 (中文版）
This course is part of 商务基础 (中文版) Specialization
Instructors: Barbara E. Kahn
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
9 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- E-Commerce
- New Business Development
- Branding
- Consumer Behaviour
- Strategic Communication
- Brand Management
- Brand Marketing
- Customer Analysis
- Strategic Marketing
- Marketing Planning
- Marketing Management
- Marketing Strategies
- Market Opportunities
- Marketing Strategy and Techniques
- Marketing Communications
- Brand Strategy
- Go To Market Strategy
- Customer Insights
- Marketing
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Assessments
4 assignments
Taught in Chinese (Simplified)
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This course is part of the 商务基础 (中文版) Specialization
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