Great introductory to the world of marketing, I felt in love with marketing thanks to the professors, I used to think marketing was just advertising but is much more as it is centered in the core of the business you want to develop, highly recommended.

Excelente curso, superou minhas expectativas! Os professores são muito experientes, vindos daquele que é considerado um dos melhores departamento de marketing do mundo! Todo aquele que tem seu próprio negócio (ou pensa em ter!) deveria fazer o curso.

Excellent Course! There are so many new things like Customer Centircity, Pricing in a Brand, Brand Positioning, Price Elasticity. It is a really challenging course that will stretch your thinking, at least if you attempt in under 2 weeks, like I did

Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.

Vatsal Singh

New Delhi, India

This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.

Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.

I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.

It is very good for beginners to gain insights about marketing. It really helps in understanding the tactics that one needs to incur to climb up the corporate ladder in marketing. Great work by all the three professors. Appreciate it! Thanks a lot!

class was very intuitive, and the course instructors were very clear and thorough in there explanations. The clourse was set and a good pace, with great information to take notes on. Also, the bulletin was a great place to go back and find help.

Everyone should do this course even if you don't want to be in business. By taking this course you will not only gain marketing skills but also become better as a customer. You will be able to see what techniques businesses are using around you.

I must say this course has broadened my scope of thinking and approach to marketing. Marketing is evolving and hence you need to aquire new ideas to meet the high demands of recruiters and expand yourself. I'm grateful to have this at this time.

Recommend this course to individuals attempting to gain a better conceptual understanding of Business. I really enjoyed the lectures and content taught throughout the weeks which provided a unique insight into the different aspects of business.

Loved it ... almost through with the course and have found it to be a trove of key concepts and theories. In particular, each of the professors in this course were top notch and a treat to learn from. Thank you Coursera for making this possible.

Curso incrível, obtive novos conhecimento em Marketing e com certeza estes novos conhecimentos me ajudarão na minha carreira profissional, agradeço muito ao Coursera a oportunidade de estudar estes conteúdos em uma universidade tão conceituada.

It is an excellent course! The instructors prepared with the high quality that distinguishes the University of Pennsylvania. Enriched with many readings, recommendations and videos. A lot of experience available to everyone. Highly recommended.

I loved this course! All the instructors had very interesting and well-executed presentations that I really loved watching. Even as a high school student, the course felt straightforward and easy to understand. I would definitely recommend it!

it's a great course to know how the market structure works. as being from engineering background it was quiet interesting to learn about different marketing strategy. and I'd just like to thank to all the professors for their amazing insights.

Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!

Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.

Great updated view in the Marketing field, applicable to big corporations and smaller start-ups getting into the market. It was clear to me that most of the marketing aspects of a business where covered with mastery and great communication.

The content is top notch, though mostly focussed on examples from the modern IT or eCommerce companies. Content is also a subset of a more comprehensive set of lectures, but all of it is very good as expected from a B-school of this caliber.

This course has an excellent set of instructors that really work to build a strong foundation in basic business principles. You will learn about customer centricity, price elasticity, branding and so much more. Exceedingly well put together.

I really enjoy this course, I had the same courses two years back in my school but the professor did not explain some content very well, with this one offered by Wharton, the quality is very high and you can learn a lot through this course.

awesome course , I really learned a lot from this course and gained so many skills in marketing.

Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.

Thank you so much for this outstanding course !

The course introduced me to the world of Marketing and made a base for me to rely on whether talking to anyone knowledgeable in the field of marketing. To whoever looking to learn basics of brand management, I would recommend this course.