Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1876 - 1900 of 2,496 Reviews for Introduction to Marketing
By Palash J
•Aug 27, 2016
Nice Course
By IVAN A C
•May 9, 2016
Just great!
By 陈雨星
•Mar 24, 2016
pretty good
By Chao L
•Feb 1, 2016
Marketer必备。
By mahmoud e
•Jan 27, 2016
wonderful !
By omar s m
•Jan 18, 2016
interesting
By LUZ E V C
•Jan 12, 2016
EXCELENT..!
By Shravani K
•May 14, 2023
Insightful
By G G B S J
•Oct 16, 2022
Thank You
By Túlio J
•Nov 29, 2021
Excellent!
By Chiesa V
•Oct 1, 2021
thank you
By Zibo W
•Dec 22, 2018
Wonderful.
By Wenbo S
•Dec 13, 2017
Thank you!
By Mayo T
•Nov 6, 2017
Excellent!
By Andriy F
•May 25, 2017
excellent!
By Pilli J K M
•Apr 16, 2017
I love it!
By joseph a
•Jan 20, 2017
It is best
By Eleven G
•May 1, 2016
入门加提升，真的很好
By Ruth A L
•Jan 27, 2016
Excellent!
By Tuliameni K
•Nov 11, 2015
gud course
By Eslam N
•Sep 29, 2024
very good
By Brendan R
•Sep 15, 2024
Increible
By EMILY A H R
•Aug 28, 2024
i love it
By Khuram M
•Jul 23, 2024
Excellent
By THI T H L
•Apr 20, 2024
very good