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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AT

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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1676 - 1700 of 2,457 Reviews for Introduction to Marketing

By Vivian W

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Jul 8, 2018

EXCELLENT EXPERIENCE

By Chadi A G

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Feb 13, 2018

Excellent and smooth

By Shanthan C

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Oct 31, 2017

life changing course

By sahil b

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Jan 11, 2016

Very Good and Useful

By Sajedul I

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Jan 10, 2016

Really a great one !

By MANISH k

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Jul 15, 2023

Very Helpful Course

By Samuel J

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Nov 22, 2022

i love you coursera

By Segopotso M

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Oct 12, 2022

EXCEPTIONAL COURSE

By Rafi M

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May 1, 2020

Excellent Loved it!

By chandra m u

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Apr 18, 2020

excellent material.

By Dakshinamoorthy.D

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Jan 23, 2020

I like this course.

By Rochelle B

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May 11, 2019

Practical learnings

By Sejan R 2 C

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Mar 22, 2018

i love that course.

By Shuting W

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Feb 10, 2018

Very useful course.

By Sam 宗

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Nov 18, 2017

Thank you coursera.

By Natalia

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Jul 20, 2017

I enjoyed it a lot!

By Liu Y

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Aug 18, 2016

It's a great course

By Suraj P

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Jan 25, 2016

Exceptional course!

By Shubha T

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Dec 12, 2015

Excellent teaching.

By Deleted A

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Dec 11, 2015

Very good course!!!

By Uponi o D

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Dec 4, 2022

i love this course

By Nora A

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Dec 2, 2022

In depth overview.

By Bryce L

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Aug 27, 2022

I love this course

By Rishabh T

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Dec 9, 2021

I loved the course

By Badr B D

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Apr 1, 2021

Best course ever❤️