AT
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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
DD
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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.
By Kyle C
•Jun 26, 2017
very good information and the videos were excellent. I can't wait to start the next course.
By 지수 김
•May 22, 2020
It was truly helpful.
Great guidelines and examples.
I'm now eager to learn the next course!
By Charlene S
•Oct 16, 2019
Great class, well thought out curriculum and intelligent teacher. I learned a great deal.
By Pranay C
•Dec 14, 2018
Must take course for anyone and everyone who even have slightest of interest in marketing.
By xue l
•Nov 14, 2018
thanks , really need this foundamental knowledge before I can understand my SHUMBA course.
By AJ M
•May 16, 2018
Great class for people who know a little bit but not enough or any at all about marketing.
By Carlin H
•Aug 10, 2017
Good material. The information and what you learn about customer centricity is invaluable.
By Yoav F
•May 31, 2020
Highly interesting, great content and lectures. Happy I spent my time taking this course.
By Sheila B
•Jan 22, 2020
Useful and interesting. Professors are clear and give great examples to explain concepts.
By Hidayat M
•Nov 13, 2019
I really like the course as it was new to me yet very informative and easy to understand.
By Sarah A
•Apr 21, 2019
have really enjoyed this course, particularly week 4, but all sections were good overall.
By Rohil V
•Mar 30, 2019
It was an amazing laid out course and I understood the concepts of Marketing really well.
By Asem A
•Jan 12, 2019
Well explained and easy to understand even if you have no prior experience in this field.
By Vivienne T
•Oct 26, 2017
Great job - Professors are very knowledgeable and great at explaining marketing concepts.
By Saurav S
•Jun 5, 2020
It was an amazing experience to learn from one of the best buisness school in the world.
By varun r
•Jun 14, 2018
A great course which offers head start for the students who are getting into a B school.
By Sambhav J
•May 27, 2018
It was one of the best thing I learned so far regarding business and how to do business.
By B
•Mar 19, 2018
Wonderful! An amazing opportunity to have access to resources and Professors from UPenn!
By Roland P
•Oct 6, 2017
Entertaining, valuable, well documented. Many thanks to the fantastic faculty @Wharton !
By Maha O
•Sep 6, 2016
it is amazing course i really like it , now i understand marketing very good than before
By Lucy G
•Jun 19, 2016
We went through all the marketing basics giving us tools to begin our marketing careers!
By Aditya P
•Nov 23, 2015
Excellent course content. For me a dream come true to learn and study at Wharton School.
By Binaya K P
•May 29, 2022
Brilliant introduction to marketing. Hopefully we will have an advance course on this.
By Grace I
•Sep 21, 2020
Great minds, passing on their wisdom; I learnt soo much. Thank you very much Professors
By Najam S
•May 15, 2020
Professor Kahn was the spotlight of the course , her method of teaching was impeccable.