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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AT

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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826 - 850 of 2,457 Reviews for Introduction to Marketing

By Dana N

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Dec 23, 2018

I really enjoyed this course a lot, I learned many important materials that are related to marketing.

By Cliff L

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Aug 13, 2016

Excellent presentations, excellent quality, top shelf production that flowed really well. Thank you!

By Ekow A A

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Aug 17, 2023

It was great, I have really learned and enjoyed course. Thank you for helping me gain more knowledge

By Jane L

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May 25, 2022

Very practical! Professor Fader's teaching style is so vivid. Thanks for the three great professors!

By Võ L N

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Sep 9, 2021

I think "Introduction of Marketing is a amazing course which provides us a lot of helpful knowledge.

By Sourav D

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May 22, 2020

In the first marketing course, I knew a lot of ideas about marketing the best course in this filed.

By Bryan H

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Jan 26, 2016

The Introduction to Marketing course was very informative, and brought great insight to the subject.

By Raone Z

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Dec 24, 2015

This a great course that allows you to have a thick load of knowledge and a good portion of reality.

By Kitty L

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Jun 20, 2021

Excellent course and professor! Though course quite short, but all focus on core idea in marketing.

By Apiwat ( R

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Aug 3, 2020

Amazing class. I learned a great deal of marketing. This is easy to follow and amazing instructors.

By Alf E

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Jul 6, 2020

Very well thought through and well delivered course to introduce the basic principles of marketing.

By V M J

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Jun 17, 2020

Its a fantastically curated course to enable to get insight on the marketing aspect of the business

By Hathaiwan J

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Apr 14, 2020

This is an absolutely awesome course I have ever enrolled . This is worth to waste my time on it. !

By Kemas T

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Mar 27, 2020

This is a recommended course to take for The beginners to get better understanding about marketing.

By Soumendra K D

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Aug 18, 2019

I am a first year MBA student and the introduction to the core fundamentals is absolutely amazing !

By Gibsan R

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May 20, 2018

Provided Great Insights on Marketing for Branding, Customer Centricity and Online-Offline Channels.

By Betsie C

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Aug 23, 2021

Very direct to consumer focused. I'd be interested in more business to business marketing content.

By Pedram A

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Aug 19, 2021

a great and practical course that covers really useful areas of fundamental marketing and branding

By Alexandros K

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Jun 1, 2020

Really nice content and pretty clear sessions with lots of every day real life example situations.

By Rahul N

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Apr 15, 2020

A very insightful introduction to marketing. All the lectures were full of meaningful information.

By Eric R B

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Jan 1, 2018

Really did a great job setting the baseline for considerations when building marketing strategies!

By Engr. M U

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Feb 8, 2016

Amazing course really helped in understanding marketing, Learnt new tools to enhance productivity.

By Hunter T

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Oct 24, 2022

Given me great knowledge about marketing. Make up a lot of missing part from my work experience.

By Lea C

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Aug 10, 2022

I learnt so much about Marketing, I didn't think this discipline would be as scientific as it is.

By kaithi

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Mar 17, 2020

amazing course to get a foundation in marketing and to know how different ways marketing is done.