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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AT

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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776 - 800 of 2,457 Reviews for Introduction to Marketing

By Inoka A

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Jul 10, 2020

Excellent! I simply loved Barbara E. Kahn & her easy way of teaching concepts, Give my love & regards to her.

By Janice L

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Apr 15, 2020

Helped me realize a lot about the basis of marketing and pushed me in the career direction I intend on going.

By Akriti K

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Apr 1, 2020

An extremely informative course that covers a lot of aspects of marketing. The perfect course for a beginner!

By Ada Z

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Jul 29, 2018

Very fun and useful course. It helps me understand how to create a brand and set up the marketing strategies.

By Tyler H D

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Feb 19, 2017

I like the course, and I would love to see more interactive checks for understanding throughout the lectures.

By raja h

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Feb 7, 2016

Great Course, Teaches fundamentals of marketing, teaches real time marketing issues based on the data insight

By Juan F D

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May 10, 2021

Introduction to Marketing is excellent. The professors do a great job at lecturing and the content is great!

By Kunti P

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Feb 10, 2021

I learned more through this course than I did in any of my Marketing classes in my first 2 years in college.

By Sammi Y

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Oct 11, 2020

IT WAS GREAT, HIGHLY RECOMMEND TO U GUYS, ENJY THE LESSON WHILE GAINING ECONOMIC KNOWLEDGE AT THE SAME TIME.

By MOUNIR A E A

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Sep 1, 2020

REALLY THIS COURSE PUT MY FEETS FOR ANOTHER WORLD OF SELF DEVELOPMENT

THANKS FOR ALL PROFESSORS WHO TEACH ME

By Olivia Z

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Jul 22, 2020

Really good brief introduction to some basic concept related to marketing!!!!!Thanks to all 3 instructors!!!

By Adebola

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May 8, 2020

The lecturers were very explicit and they gave a lot of examples and scenarios which aided my understanding.

By Ayxan S

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Nov 26, 2022

I think the course was awesome in the approach. But it needs more reading materials than it currently has.

By jaykumar p

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Apr 20, 2021

Best course on marketing because it gives us very much knowledge about pricing, marketing, ads and so much.

By janaki r r

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May 25, 2020

Excellent course! great content & great teachers , thank you coursera for providing this wonderful courses

By Anastasia L

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Apr 12, 2020

I learned a lot and the course was not overwhelming but challenging. It was a great educational experience.

By Vijay P

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Jul 22, 2019

Introduction to marketing course was amazing . It is very useful to develop my soft skill about marketing.

By Jamel H

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Apr 4, 2018

Great quality video material and speakers/lecturers. The MCQ quizzes very much reflects the course content.

By Jonathan L S

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Jun 15, 2017

Helpful and accessible introduction filled with practical information that can immediately be put into use.

By Crystal H

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Jul 19, 2021

This course of training helps you to get a better understanding of all aspects of marketing for beginners.

By PAURUSH K

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Apr 29, 2020

very good study material. Thanks to the instructor and coursera for proving such opportunities to students

By Muhammed B

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Apr 11, 2020

I really learnt many thing about brand and customer- centricity! thank you to all the valuable professors.

By Mayur M

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Apr 3, 2020

Great course taught by experts. The entire syllabus was backed by solid case studies and examples. Thanks!

By Ahmed G

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May 18, 2018

Great course love the lectures the professors make it easy they connect everything as if its one big story

By Deleted A

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Jul 27, 2017

simply brilliant. The course is complied in an easy way and it gradually picks up to cover all the details