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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

AO

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Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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726 - 750 of 2,457 Reviews for Introduction to Marketing

By Qazi M

Jun 28, 2020

This course is very very helpful.

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By Deborah Z

Apr 16, 2020

So happy I decided to take this course, I found enormous value and practical applications. Professors were excellent.

By Maria P

Mar 22, 2020

Great course! Amazing teachers. Highly recommended. I didn´t know much about marketing and now things are most clear.

By Jeb B

Mar 7, 2020

Very comprehensive and informative. I finished the course with skills to take action in several areas of the company.

By Abdulaziz A

Oct 25, 2016

Learnt so much. Actually, I started loving marketing and especially digital marketing. Totally recommend this course.

By Andy M

Oct 2, 2016

Excellent course filled with tons of useful information. I'd love to come back and review the contents in the future.

By Alejandro M G

Jul 2, 2020

A truly comprehensive course with all the required fundamentals to understand and work in the Marketing environment.

By Anshuman C

May 5, 2020

Clear and succinct good quality explanation. Coursera features like saving notes made the experience more beautiful.

By khalid m

Oct 20, 2019

So awesome to have such knowledge. If this is the introduction then what would be the advance. eager to learn a lot.

By Katherine L

Sep 6, 2017

As a newbie in Marketing, this was the perfect foundation for me! I loved how the professors gave specific examples!

By Clarissa F R R

Aug 8, 2021

Excelente curso, se entiende super bien y los maestros explican muy bien y los temas a tratar son muy interesantes.

By Zhi X H

Jun 14, 2020

Very clear and concise teaching. Good case studies examples that enable us to see theories being put into actions.

By Sheleka T

Apr 13, 2020

A very structured and comprehensive online course. I was very pleased with the engaging and informative lecturers.

By MateusZanini

Nov 12, 2019

Great course that summarize important topics about marketing focused on customer relationship and brand positioning

By Syed M M G

Oct 6, 2018

Excellent course to help me get started. Really enjoyed the lectures and concepts presented. Thank you instructors!

By Edward Z

May 14, 2018

For a marketing novice. This was an incredible way to understand how corporates think about customers and products.

By Dorothy M

Dec 3, 2015

great course. Had I known earlier marketing could be so interesting, I would have long dropped my PhD in history :)

By fatima d

May 24, 2021

thank you so much for this course , it help me a lot in my first step in marketing thank you again for this chance

By Stephen S

May 30, 2018

Refreshing perspective from consumer-centric marketing placed side by side with classic product-centric marketing.

By Ankur M

Mar 5, 2016

The Course brings together some very critical elements of Marketing and all these concepts are very well explained

By Deleted A

Dec 28, 2015

World Class. Learned much I wish I knew before launching my own brand.

Pete Weishaupt

Valhalla Products Company, LLC

By 翁慧雯

Jan 5, 2023

I llike this course.

professors illustrate conceptions with concrete examples which really help me to understand!

By Susheel E

Dec 23, 2022

I love this course it is so great. I will recommend this course to everybody.

Sincerely,

Susheel Krishna Erramilli.

By Verena B H

Jul 21, 2021

Very insightful! I can understand the courses even when I have no background in economics. Thank you, Professors!

By William S

Mar 20, 2021

There's several typos in some of the slide/video presentation that's contrary/different to what the speakers said