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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

AO

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Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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701 - 725 of 2,457 Reviews for Introduction to Marketing

By Sujaan S

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Dec 3, 2016

Very interesting and valuable for high school students like myself who are looking to receive an insight into Marketing!

By Monica C

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Dec 7, 2015

Es un gran curso con conceptos básicos e innovadores del marketing muy bien desglosados y explicados. Muy recomendable.

By John D

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May 17, 2021

Excellent course. Clean, organized and easy-to-follow. All lesson topics were relevant and helpful. Strongly recommend.

By Terrecia W

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Sep 5, 2020

This was my first ever doing a Business subject and I thoroughly enjoyed it! I look forward to completing the others :)

By Shashank S

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Jun 24, 2020

Great course. I have learned a lot which will help me in my upcoming MBA course. Thanks a lot, Barbara ma'am, Raju Sir.

By Sirada P

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Apr 16, 2020

Highly recommended ! Easy to understand

Those lessons are very practical

Study this before creating a brand or something

By Joshua A E H

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Jul 13, 2019

Excellent explanations and great examples provided by the three professors. Marketing concepts have never been clearer.

By Bruce B

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Apr 2, 2019

Very informative and detailed in the format. Has information I can put to use immediately in terms of strategy. Thanks.

By Ruby E

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Jun 4, 2017

Very helpful recap for those with marketing experience and great essential concepts for those who are new to marketing.

By Debra S

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Dec 4, 2016

This is a great introduction to Marketing for any business managers and owners. Enjoyed the course and would recommend.

By Theivanth R

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Oct 3, 2021

The 4th week of the course was rather long and exhausting, breaking it down or extending the deadline might alleviate.

By Cal B

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Aug 5, 2020

Straightforward explanation of the basics, with enough but not too much anecdotal support to keep the student engaged.

By Aditya Y

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May 3, 2020

Gives very solid foundations, really enjoyed the course, Best part is that this course is motivating me to go further.

By Sayantan G

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May 2, 2020

very well organised and structured. Crisp, clear and up to date information allowed me to keep my interest consistent.

By jose b

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May 17, 2018

awesome course, already teach the basic of some empiric knowledge that already have and let me view the whole package.

By Santi G

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Nov 27, 2017

The way teachers present every topic or video is excellent. Not just someone reading a leason, like sometimes happend

By Angela B

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Apr 5, 2017

This course was really engaging. I did the extra reading and did take a great deal of knowledge away from the course.

By Juliette E

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Apr 3, 2017

A comprehensive overview of marketing fundamentals, illustrated with relevant daily life examples. I highly recommend.

By Adriana B

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Feb 19, 2017

Wonderfull. Really apreciated all the content and I'm sure that it will add too much on my knowledge. Really loved it!

By Tamara P

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Jun 15, 2016

Love it, my first encounter with marketing lessons ever and this really explained in a simplest way what is marketing.

By Liu D

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Feb 29, 2016

by attending this course, I feel to gain a fundamental knowledge of Marketing and advertising. Good course, recommend!

By Anthony J

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Jan 7, 2016

Very informative. From zero knowledge, i am able to apply basic marketing concepts to personnal projects. Thanks you !

By Ana L S

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Dec 27, 2015

It was better than I expected. After completing the course I feel confident that I´ve learned the basics of marketing.

By Nino S

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Jun 29, 2021

Very helpful and easy to follow. However, I feel that at some times Professor Raju's videos get a bit too monotonous.

By Wan L

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Jun 16, 2021

An incredible course. Amazing and useful introduction to branding, pricing, customer centric… . Teachers are awesome.