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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

AO

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Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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651 - 675 of 2,457 Reviews for Introduction to Marketing

By trilok c

May 2, 2017

This course explains the fundamentals of Marketing. I've learnt so many new things and concepts. Should have in your learning list!

By Zhidian Y

Oct 25, 2022

The course is very well-designed to follow and after finishing it, if feels very nice to have learned something very interesting.

By Wiafe M

Mar 31, 2021

I really like this course , it gave me an insight on what marketing is , thank you

Barbara E. Kahn, Peter Fader, Jagmohan S. Raju

By Yasmin P

Aug 19, 2020

I enjoyed this course and learned a lot in spite of struggling to find time to study. I am looking forward to continuing studying.

By ROHIT B

Apr 30, 2020

It is an amazing course. Through this course your horizons will widened and also the Ms.Khan interacts with you very effectively .

By Jennifer F

Apr 26, 2020

Learned a lot of relevant information, the pace and content was accessible and made it easier to complete while working full time.

By Ben N

Apr 1, 2020

Excellent course! Amazing professors. well organized and structured. Easy to grasp layout and great examples. Thank you very much.

By Bishal K D

Jul 13, 2019

Understood new perspective about marketing and real life examples of the organisation was very much relatable to the entire couse.

By Ayo S (

Jan 2, 2016

This course is an amazing eye opener to some of the key elements that make a successful marketing operations of any firm. Love it.

By Palak T

May 19, 2021

This course helped me decide the course of my career! Studying Marketing at Wharton is an absolute dream.

Absolutely recommended!!

By Shams R

Aug 13, 2020

The course was well taught and thorough! I appreciate all the professors that have helped me gain so much knowledge in Marketing!

By Fatima E D

Jun 10, 2016

accessible to all backgrounds, and most importantly, includes examples from real world companies that help contextualize lessons.

By Jordan D

Nov 21, 2022

I thoroughly enjoyed the learning experience. The lecturers were engaging and the information was informative and well laid out.

By Gulzhazira I

Jun 1, 2020

Thank you very much dor such a beautiful opportunity to study this course for free and to have such a good teacher as Mrs. Kahn.

By Samantha K

May 3, 2020

Loved this course, very comprehensive introduction to marketing presented in a very user-friendly and easy to understand format!

By Cathy L

Apr 7, 2020

I learned some really good background knowledge of business and i think the materials i learned from Wharton were really useful.

By Jake H

Nov 27, 2016

The professors had a deep understanding of the subject matter and presented it in a concise, logical, and easy to follow format.

By sofia c r f

Oct 31, 2016

I really liked this course and I am thanked for having the opportunity to be part of this community and of course to attended it

By Chloe Z

Aug 15, 2016

This was a great course! Well-paced, great format, and lots of interesting, memorable information. It made a ton of sense to me.

By Andrew F

Jan 20, 2016

Really enjoyed that this course featured multiple professors each with their own area of expertise. Thanks for the great course.

By Caroline C

May 11, 2020

This is honestly one of the best online classes I've ever taken. It was easy to understand the professors and to follow along.

By Madeline L B

Jun 29, 2018

This course was a perfect way of introduction to marketing! It was very informative without being overwhelming; great course!!

By 赵念

Aug 7, 2017

非常好的入门课程!对于像我这样从来没有接触过商科课程的学生来说,通过阅读课前材料,学习课程视频,非常快速、有效地建立起了市场营销的知识框架。三位老师的讲解都非常清晰,有条理,很有自己的洞见,拓宽了我的思维,举的例子也都能帮助我更好地理解一些抽象的概念。

By Judy J

Apr 29, 2022

Teachers are super professional, the contents are not only interesting but also logical. I benefited a lot from this lesson.

By Vinay A K

May 6, 2020

Abundance of knowledge presented in simplest format. Thanks to all Professors, assistants and team who brought this together.