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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

DD

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The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

AO

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Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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601 - 625 of 2,457 Reviews for Introduction to Marketing

By BARBARA M

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Dec 10, 2015

very interesting course, loved all lectures, very clear arguments , trying to do my best to make quizies and have the top, thx to Professors!

By Marita D G

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Jun 25, 2020

I learned a lot in this course. It is very helpful for my future goal. I will definitely recommend this course to my friends and colleagues.

By Deleted A

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Jul 17, 2020

Great professors and great content! Definitely recommend this course for anyone interested in Marketing. No background knowledge necessary!

By Veronica V V

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May 29, 2020

Very informative, and the information was presented well. A great introductory course for those with little previous exposure to marketing.

By Dunja S

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Apr 13, 2020

Great course to add some new information and acquire knowledge. Great lectures with good text along with the videos. Prof. Kahn is awesome!

By alexandra

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Jan 14, 2020

Great info, especially if you are looking to start a business or currently working for a company that could use some fresh perspectives. :)

By Emily B

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Mar 8, 2016

Great course, very good lecturers, lots of different practical examples, easy to understand and very comprehensive. Would highly recommend.

By ZIJUN C

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Mar 8, 2019

Highly recommend this course! Really helpful to build a framework on the marketing field. Hope this informative course could help you too.

By Jamie R

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Dec 14, 2017

Great course, thorough and very useful. I would recommend this course to anyone seeking a foundation in the basic principles of marketing.

By Sreenivasa R K

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Feb 9, 2017

The way of teaching is Awesome and easily understandable. The lectures and Short but very informative. Hope I would get to study there...

By Zoila C

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Apr 11, 2016

I'm new to this area, but I feel I learned a lot, everything was explained very simply. I look forward to loving the next courses as much!

By Nikhil R

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Jan 23, 2016

Great Insights from the best professors of wharton school.I strongly recommend you to take this course if you are interested in Marketing.

By Grażyna Z

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Dec 18, 2015

This is just what I've been looking for, I can't get enough of listening to the lectures. Thank you, Wharton team for a fantastic journey!

By Anvitha R

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Feb 15, 2021

Great course I was a beginner but due to the course, I could understand the basics of Marketting. Hoping to do more courses in the future

By Jude E

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Nov 4, 2018

Very informative and a great course to refresh your marketing skills and gain knowledge. Thank You Prof Kahn, Prof Peter and Prof Bell!!

By Olesya A

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Jun 14, 2018

Good intro to the most recent concepts and frameworks in marketing. I like the professors, they are knowledgable and engaging. Thank you!

By Laxmikanth R B

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Sep 3, 2017

I loved the Course. It has set a good tone as far as my basics on marketing is concerned. Thank You for the wonderful effort and sharing.

By maria s

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Aug 16, 2023

I have no back ground knowledge of business but this course taught me the basics and concepts so well that i didnt find it hard at all.

By Nihal S N

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Jul 19, 2020

Great guidance by all the three faculties. Complex terms were made easier to understand with the help of suitable examples and graphics.

By SIDDHARTH S

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Aug 23, 2019

Great Course! Core concepts have been explained in a very simplistic manner.

Every time I revisit the course I always learn something new

By Rassudov L M

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May 29, 2019

I really loved studying this course, a lot of interesting information for me as I am trying to shift my career into the marketing field.

By Amen K

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Oct 13, 2018

Its was amazing course and i learned alot from it, for other peers focus on Details that instructor give you and make notes for yourself

By Brian B

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Aug 26, 2018

Excellent job, well structured, to the point, professors very well versed and great personalities. Really enjoyed the course. Thank you.

By Qi L

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Oct 5, 2017

A very good course. It covers branding, marketing (product- and customer- centricity), long-tail online marketing and marketing strategy

By Hari K R

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Jul 11, 2021

Prof. Fader,Prof.Khan and Prof.Raju are just amazing.They make complex Marketing concepts so simple and easy to understand to everyone.