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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,380 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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2426 - 2450 of 2,547 Reviews for Introduction to Marketing

By Michael A

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Jul 7, 2017

Good and interesting stuff.

By Beiyu L

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Feb 17, 2016

Some data were out of date

By YELEI Z

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Dec 11, 2017

It's a very good course .

By mansour a

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Aug 24, 2019

great course for bignner

By Jiajia Z

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Oct 4, 2017

Really inspiring course.

By Olivia L

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Feb 27, 2017

very clear and helpful

By JOANNE R P O

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Aug 29, 2021

Very good professors.

By Olga V

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Jan 7, 2017

Outdated information

By nkosinathi

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Nov 30, 2016

i so love Marketing!

By Miguel A G P

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Mar 4, 2016

Preatty good. Do it!

By Jeremy S

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Feb 18, 2021

It is too difficult

By Simran T

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Nov 18, 2015

Great explanations!

By Trần H

•

Nov 10, 2024

good for starter?

By Gresa G

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Feb 24, 2021

very insightfull!

By Min-Han L

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Jan 27, 2020

overall it's good

By Barbara V d S

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Mar 7, 2019

Very informative!

By Anshul M

•

Oct 11, 2018

An eye opener on

By Trung-Anh N

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May 30, 2017

Very interesting

By Vinitt J

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Jan 11, 2017

Very informative

By Victor L

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Nov 13, 2024

Very insightful

By Issofa B

•

Oct 19, 2022

trés bon cours

By INGALE M K

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Aug 20, 2023

great learning

By Shang Y

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May 18, 2022

Great overall.

By Mahmoud A S M

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Jan 1, 2022

hhhhujjuuuuuu

By Manny L

•

Jul 17, 2020

Solid course.