Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
2001 - 2025 of 2,495 Reviews for Introduction to Marketing
By Irakli N
•Apr 25, 2020
great
By Mykhailo P
•Apr 30, 2019
Great
By Phạm Q C
•Jan 9, 2019
great
By Vincent Q
•Jul 15, 2017
great
By Deleted A
•Jun 21, 2017
ótimo
By osama a a m n
•Oct 25, 2016
goood
By Vinicius D S B
•Sep 3, 2016
Great
By Fernanda G
•Apr 13, 2016
great
By Deleted A
•Dec 8, 2015
thanx
By Firza A
•Mar 13, 2025
good
By Perwira B A
•Dec 28, 2024
nice
By Ahmad F Q
•Nov 13, 2024
nice
By Harshit L
•Aug 20, 2024
good
By Harini A A
•Aug 4, 2024
good
By Hakima H
•Jul 22, 2024
nice
By Asta D
•Apr 29, 2023
good
By KISHANTH B Y
•Jun 17, 2022
good
By Maria E
•Jun 7, 2022
amei
By Tapas D
•May 14, 2022
good
By Hamid g k
•Nov 7, 2021
nice
By Tanvie S
•Jul 9, 2021
Good
By Karima c
•May 13, 2021
good
By GUO N
•Mar 25, 2021
good
By shubham r
•Jun 17, 2020
Good
By aadityafatehpuriya
•Nov 14, 2019
good