Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1976 - 2000 of 2,495 Reviews for Introduction to Marketing
By Senthil K S
•Jul 30, 2024
Worthy
By Katherine M
•Oct 14, 2023
GENIAL
By Chenxiao W
•Jan 19, 2022
great!
By Fabio D A
•Jan 13, 2021
Great!
By MD. S
•Dec 5, 2020
Great!
By Mahadev A
•Jul 4, 2020
THANKS
By See K H
•Nov 13, 2019
Great!
By Deleted A
•Oct 26, 2019
Great!
By Santhosh K M R
•Jul 30, 2019
Good C
By Carlos H P A
•Jan 9, 2019
Great!
By sameh a
•May 29, 2017
thanks
By Peter T (
•Dec 5, 2016
great.
By Neng W
•May 24, 2016
Great!
By Tingjiao Z
•Jan 14, 2016
终于注册上啦
By Anthony P (
•Mar 3, 2025
Great
By Farhad G
•Oct 28, 2024
super
By Alexis G M
•Oct 15, 2023
GREAT
By Angajala D P 2
•Mar 2, 2023
NJNNJ
By pedro b
•May 16, 2022
great
By Abdulrahman A A A
•May 12, 2022
Good.
By GUNTY N B H
•Feb 17, 2022
super
By Deleted A
•Jan 12, 2022
malak
By David E D
•Jan 6, 2022
Good!
By Johnathon M
•Nov 7, 2021
great
By 林纳
•Jun 7, 2020
great