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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MS

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I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

AK

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Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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By Abdulrahman A A A

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May 12, 2022

Good.

By GUNTY N B H

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Feb 17, 2022

super

By Deleted A

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Jan 12, 2022

malak

By David E D

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Jan 6, 2022

Good!

By Johnathon M

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Nov 7, 2021

great

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Jun 7, 2020

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Apr 30, 2019

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Jun 21, 2017

ótimo

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Oct 25, 2016

goood

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Sep 3, 2016

Great

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Apr 13, 2016

great

By Deleted A

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Dec 8, 2015

thanx

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Aug 20, 2024

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Nov 7, 2021

nice

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Jul 9, 2021

Good

By Karima c

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May 13, 2021

good