Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1901 - 1925 of 2,496 Reviews for Introduction to Marketing
By John M C
•Apr 20, 2024
Impactful
By R “ S
•Feb 17, 2024
very good
By eric c
•Dec 31, 2023
very good
By omar h
•Sep 26, 2023
Very nice
By Vaibhav S
•Aug 25, 2023
very good
By Umair N
•Jun 17, 2022
Very good
By Charlotte 韩
•Jun 5, 2022
老师的讲解非常好。
By othmane o
•May 18, 2022
Very Good
By Baher A
•Oct 28, 2021
very good
By Liudmila D
•Feb 26, 2021
excellent
By 冯宇
•Jan 6, 2021
老师讲解的非常不错
By Camilo A B S
•Sep 21, 2020
Excellent
By Diana K
•Aug 19, 2020
muy bueno
By Anil M
•Jun 9, 2020
Excellent
By Emily, Y W L
•Apr 26, 2020
inspired.
By Yamen D
•Jan 10, 2020
very good
By Kevin C
•Jan 4, 2019
Loved it!
By Rachit N
•Dec 21, 2018
excellent
By Lama A
•Nov 11, 2018
amazzzing
By Jorge A C
•Nov 3, 2018
Great !!!
By Jayashree V
•Oct 4, 2018
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By Mohamed R A
•Apr 6, 2018
exccelent
By sudip k
•Dec 28, 2017
Fabulous.
By Wei J
•Oct 8, 2017
Love that