Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1851 - 1875 of 2,496 Reviews for Introduction to Marketing
By Rahul G
•Sep 27, 2020
Great course
By Beshoy A
•Apr 20, 2020
very helpful
By Priyadarshan A J
•Mar 25, 2020
Great Course
By Lingfei L
•Dec 3, 2019
excellent!!!
By Deleted A
•Sep 6, 2019
Very Awesome
By RACHEL H
•May 20, 2019
great course
By Hivandro M
•Jun 29, 2017
great course
By Irene H
•Jan 21, 2017
very helpful
By hao s
•Nov 11, 2016
great course
By George P
•Feb 28, 2016
Challenging!
By Kasani L S K
•May 8, 2024
very useful
By HITESH M
•Apr 6, 2024
Good course
By amirhossein a
•Jan 28, 2021
Very useful
By AHMED A H E
•Sep 8, 2020
nice course
By Simran L
•May 13, 2020
it was good
By Deeksha V
•May 13, 2020
Nice course
By M U S
•Sep 29, 2019
nice cource
By Ahmed M
•Jun 16, 2019
good course
By Deleted A
•Jun 11, 2019
Great Info.
By Hamza A
•Apr 3, 2019
great cours
By Altanzaya B
•Mar 21, 2019
Interesting
By Peter M
•Jun 21, 2018
Good course
By Mohamed M A
•Feb 13, 2018
Exceptional
By victoria
•Jun 4, 2017
市场营销入门，非常不错