Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1826 - 1850 of 2,496 Reviews for Introduction to Marketing
By Anca S
•May 11, 2020
Good content!
By Dylan Z
•Mar 18, 2020
this is great
By ashish
•May 3, 2019
exceptional..
By Gong M
•Jan 1, 2019
Very helpful.
By Jito K
•Aug 19, 2018
Great course!
By Thomas D
•Dec 22, 2017
really useful
By Oksana K
•Nov 3, 2017
Great course!
By Vibha A
•Sep 8, 2017
Great course.
By Farid O
•Sep 5, 2017
Great course.
By Joemert C E
•Jun 2, 2017
Great course!
By 李若慧
•Mar 22, 2017
Great Course!
By Kamran A
•Mar 17, 2017
Great course.
By Marie-Josephine K
•Dec 29, 2016
Great course.
By zoungrana h
•Aug 8, 2016
Great course!
By Sebastian B
•May 25, 2016
Really great!
By Francis
•Mar 15, 2016
Great course!
By S M
•Feb 24, 2016
Great course!
By PARUL V
•Jan 31, 2016
Easy learning
By Aditya R
•Jan 28, 2016
Great course.
By Carlos E M W
•Jan 7, 2016
Great course!
By RAHUL S P K
•Aug 17, 2024
Great course
By Verdiev N E
•Jan 20, 2023
Great course
By Jeff X (
•Jun 17, 2022
VERY GREATER
By Karan S
•Mar 13, 2022
Learnt a lot
By Lara H
•Feb 24, 2022
great course