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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MS

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I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

AK

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Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1826 - 1850 of 2,466 Reviews for Introduction to Marketing

By PARUL V

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Jan 31, 2016

Easy learning

By Aditya R

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Jan 28, 2016

Great course.

By Carlos E M W

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Jan 7, 2016

Great course!

By RAHUL S P K

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Aug 17, 2024

Great course

By Verdiev N E

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Jan 20, 2023

Great course

By Jeff X (

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Jun 17, 2022

VERY GREATER

By Karan S

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Mar 13, 2022

Learnt a lot

By Lara H

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Feb 24, 2022

great course

By Rahul G

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Sep 27, 2020

Great course

By Beshoy A

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Apr 20, 2020

very helpful

By Priyadarshan A J

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Mar 25, 2020

Great Course

By Lingfei L

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Dec 3, 2019

excellent!!!

By Deleted A

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Sep 6, 2019

Very Awesome

By RACHEL H

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May 20, 2019

great course

By Hivandro M

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Jun 29, 2017

great course

By Irene H

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Jan 21, 2017

very helpful

By hao s

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Nov 11, 2016

great course

By George P

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Feb 28, 2016

Challenging!

By Kasani L S K

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May 8, 2024

very useful

By HITESH M

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Apr 6, 2024

Good course

By amirhossein a

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Jan 28, 2021

Very useful

By AHMED A H E

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Sep 8, 2020

nice course

By Simran L

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May 13, 2020

it was good

By Deeksha V

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May 13, 2020

Nice course