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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MS

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I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

AK

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Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1776 - 1800 of 2,466 Reviews for Introduction to Marketing

By Piyush J

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May 22, 2020

Great Learning!

By Eassa S

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Oct 14, 2019

fabulous start.

By Shruti S

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Aug 26, 2019

Great insights!

By Yiping C

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Feb 3, 2018

Really helpful!

By Jose T O P

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Jan 13, 2018

Muy buen curso!

By Yamamoto B

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Sep 17, 2017

Awesome course!

By Prashant C

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Apr 10, 2016

Great course !!

By Sherilee A F

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Mar 29, 2016

Amazing Course!

By Tanjim U I

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Dec 31, 2015

Best Course!!!!

By SAMUEL M

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Oct 30, 2023

very satisfied

By Anas B

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Jun 2, 2022

thanl all team

By omid a

•

May 18, 2022

best best best

By Carlos M M C

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Jul 7, 2020

Muy buen curso

By Deleted A

•

Dec 16, 2019

Amazing course

By Nathaniel N A T

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Aug 20, 2019

Simply amazing

By Ahmad K

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Apr 27, 2019

Great content!

By Bhawesh A

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Mar 6, 2019

Great learning

By Sumanta S

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Aug 17, 2018

Good Knowledge

By Zehan W

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Jun 27, 2018

Great course!!

By Jeff C

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Jan 24, 2017

Awesome class!

By Elena L

•

Jan 7, 2017

Отличный курс!

By Endrit C

•

May 5, 2016

I LOVE IT!!!!!

By Vitaly M

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Feb 9, 2016

Greate Course!

By 官晔桢

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Feb 17, 2023

It's specific

By Castor T

•

Nov 26, 2022

Great course!