Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,112 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
...

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

Filter by:

1751 - 1775 of 2,496 Reviews for Introduction to Marketing

By Hudemberg M

Mar 2, 2016

Great Course!! =)

By Sagar G

Feb 15, 2016

Very informative.

By Salah-Eddine B

Feb 14, 2016

Excellent course.

By Viviane I

Feb 6, 2016

Excelent content.

By Dimitar S

Nov 17, 2015

Excellent course!

By linda g

Jan 10, 2024

loved the profs.

By sandra c

Oct 27, 2023

I learned a lot!

By precious m

Aug 17, 2023

one of the best!

By Riya S

Sep 19, 2022

very imformative

By yamil r

Mar 8, 2022

Awesome course !

By Muhammad I

Nov 9, 2021

Very informative

By Thomas L

Oct 18, 2021

very informative

By Ahmed S

Aug 25, 2020

excellent course

By Haripriya J

Jun 27, 2020

very informative

By Rahul S

Jun 17, 2020

Very Informative

By Ana P S

Jun 1, 2020

great course !!!

By Steven G

May 12, 2020

Learned so much!

By Tarang D

Apr 15, 2020

Fantastic course

By Ali I

Jan 22, 2020

excellent course

By onigbinde f

Dec 27, 2019

Great experience

By Глактионов Е В

Jul 4, 2018

Это великолепно!

By Iniobong O

May 24, 2018

very educational

By Mahdi T C

Mar 29, 2018

i love marketing

By yuhannah

Sep 6, 2017

为宾夕法尼亚大学疯狂打call!

By Piyush R

Aug 7, 2017

Excellent course