Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1726 - 1750 of 2,496 Reviews for Introduction to Marketing
By mostafa m
•May 6, 2020
simple but perfect
By Wentao Y
•Sep 3, 2019
Ivy-league quality
By Shinya T
•Nov 29, 2017
It was really good
By farhaan s
•Feb 8, 2016
It was brilliant!!
By ahmad e
•Jul 12, 2024
very profissional
By Okunola D
•Aug 24, 2022
Pretty Practical
By Shuvam M
•May 22, 2022
THANK YOU SO MUCH
By Rodrigo O H
•Apr 5, 2022
Fantastic Course.
By Alex Z
•Jan 22, 2022
Very informative.
By Anais P E L
•Oct 23, 2021
a great lesson :)
By Sonal P P
•Feb 11, 2021
excellent course!
By Lyka D Q P
•May 27, 2020
thank you so much
By Alain M
•Dec 23, 2019
Excellent course!
By Mohamed M H
•Dec 1, 2019
Wonderful Course.
By Vladimir
•Jul 10, 2019
Excellent content
By sumani d
•Sep 21, 2018
Very informative.
By Isaac D M C
•Sep 19, 2018
Can’t be better!!
By Sam G
•Jun 25, 2018
This is the best.
By Prashant C
•Jun 23, 2018
So much learning.
By Joseph M
•Jun 20, 2018
Excellent Course.
By Daniel C
•May 23, 2017
Thank You so Much
By Yasmin s
•Apr 18, 2017
GREAT GREAT GREAT
By abdeltif b
•Oct 25, 2016
excellent course!
By Ting H
•May 25, 2016
love the course:)
By Ashu S
•May 4, 2016
Excellent course!