Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1676 - 1700 of 2,496 Reviews for Introduction to Marketing
By German O
•Jun 24, 2017
It is excellent course
By Akanksha C
•Apr 15, 2017
Loved it! so enriching
By Hosni A
•Feb 5, 2017
Great Intensive Course
By Solomika Z
•Jan 24, 2016
was quite interesting!
By Ningyao G
•Aug 14, 2023
Really enjoyed week 3
By Aiden P
•Jul 14, 2022
It's free real estate
By Peter K
•Sep 2, 2021
Great starter course!
By Scarlett P
•May 28, 2017
It is worth learning!
By Rafael E
•Apr 16, 2017
The Best of Marketing
By Alexandre I A
•Aug 18, 2016
Muito Bom! Recomendo!
By Racheal
•Apr 18, 2016
very helpful to me~~~
By Martin L
•Jun 13, 2024
Muy buena la clase!!
By Sakshi A
•Jul 21, 2023
It was great! Thanks
By KHATRI K J
•Sep 19, 2022
Week 3 was the best
By hamed M
•Jul 22, 2022
absolutaly fantastic
By Tuan A N
•Jun 13, 2021
The best course ever
By Scott H
•May 16, 2021
Wonderful course!!!!
By Sandeep S
•Feb 12, 2021
Excellence undefined
By Shubh V
•Oct 22, 2020
is a nice experience
By Karim
•Aug 6, 2020
very valuable course
By POLARJ S
•Jul 22, 2020
Amazingly Insightful
By Kendall T
•Jul 16, 2019
Great Value and ROI!
By Vivian W
•Jul 8, 2018
EXCELLENT EXPERIENCE
By Chadi A G
•Feb 13, 2018
Excellent and smooth
By Shanthan C
•Oct 31, 2017
life changing course