Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1651 - 1675 of 2,496 Reviews for Introduction to Marketing
By Christopher T
•Oct 3, 2016
great course. thank you!
By Juliana Z
•Mar 20, 2016
very helpful and useful!
By Julie W
•Feb 21, 2016
A course with a purpose.
By TIAN X L
•Jan 21, 2016
听了那么多年4P模型，第一次有人解释的这么清楚。
By Tiberiu D
•Dec 2, 2024
great shared knowledge
By Anar R
•Nov 13, 2024
It was great experience
By Sam G
•Sep 5, 2020
loved it, very helpful.
By Silvia N
•Apr 2, 2020
Great class, thank you!
By Sumantra B
•Dec 19, 2019
Insightful and rigorous
By Ramkrishna T
•Jun 12, 2019
Very informative course
By VV G
•Mar 17, 2018
Very intresting course.
By Mohammed Z
•Dec 19, 2017
It was a great course
By Jane S
•Sep 28, 2016
I love Professor Fader!
By smithila
•Jul 26, 2016
Exceptionally excellent
By mahdi s
•May 16, 2016
This course is awesome!
By Zhongxu P
•Apr 23, 2016
Very excellent lecture.
By Renato P M
•Jan 22, 2016
Great course and books.
By 林鸿
•Jan 10, 2016
讲的挺好的，不过如果测试的问题也能有中文就好了
By Christopher F
•Nov 24, 2015
What an amazing course!
By Jawad A K
•Jan 30, 2025
Happy to have taken it
By Brenda N
•Jul 26, 2021
Absolutely wonderful!
By Kanika M
•Jul 13, 2020
one of the best courss
By Muhammad A
•Nov 14, 2017
Great Course
Thank you
By Frank B
•Sep 14, 2017
Very good introduction