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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MS

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I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

AK

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Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1626 - 1650 of 2,466 Reviews for Introduction to Marketing

By Ravitha R

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Jul 31, 2020

It is a fabulous course.

By Momchil D

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Jul 5, 2020

Very insightful. Thanks.

By purushottam g

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Jul 1, 2020

I was a great experience

By Vatsal B

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May 20, 2020

Such an excellent course

By Himanshu M

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Oct 31, 2019

Great is what I can say.

By Prashant R

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Sep 13, 2019

Nice learning experience

By Banuleasa D G

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Mar 16, 2019

Excellent for beginners!

By Mohamed O

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Apr 23, 2018

easy and understandable!

By Yinlingyan W

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Apr 16, 2017

really nice and helpful!

By Cherie S

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Mar 7, 2017

Professor was simplistic

By Saba H

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Jan 23, 2017

Great structured course.

By Christopher T

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Oct 3, 2016

great course. thank you!

By Juliana Z

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Mar 20, 2016

very helpful and useful!

By Julie W

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Feb 21, 2016

A course with a purpose.

By TIAN X L

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Jan 21, 2016

听了那么多年4P模型，第一次有人解释的这么清楚。

By Tiberiu D

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Oct 1, 2024

great shared knowledge

By Sam G

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Sep 5, 2020

loved it, very helpful.

By Silvia N

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Apr 2, 2020

Great class, thank you!

By Sumantra B

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Dec 19, 2019

Insightful and rigorous

By RAMKRISHNA S T

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Jun 12, 2019

Very informative course

By Akhil k R

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Oct 4, 2018

This course is awesome!

By VV G

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Mar 17, 2018

Very intresting course.

By Mohammed Z

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Dec 19, 2017

It was a great course

By Jane S

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Sep 28, 2016

I love Professor Fader!

By smithila

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Jul 26, 2016

Exceptionally excellent