Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1351 - 1375 of 2,497 Reviews for Introduction to Marketing
By Fazal S
•Mar 24, 2022
it was a great learning experience with u all
By pawan g
•Jun 25, 2020
Too good,,,learnt a lot in terms of marketing
By Anand k j
•Jun 12, 2020
I really enjoyed this course learned a lot...
By Advait S
•May 14, 2020
This course was very helpful and informative.
By Srimonti K
•Dec 10, 2019
Lively, interesting and informative lectures.
By Roy M S
•Oct 8, 2018
Outstanding course by outstanding professors.
By Alesia D
•Jul 2, 2018
Very good course! Lots of useful information!
By Ram C
•Jun 19, 2017
A good introduction to the world of marketing
By ABDULLAHI H A
•Jul 1, 2016
Its Nice Course and being taught professional
By Milica C
•Jun 8, 2020
Very usefull and case–based explained themes
By Jayasahan H
•Jan 24, 2020
Excellent. It improves our skills very much.
By Eric H
•Jan 10, 2020
Excellent content from exceptional teachers!
By Elier G B
•Jan 3, 2019
Great session, kept me engaged at all times.
By K S
•Nov 10, 2018
Excellent course for getting into marketing.
By Cindy R
•Sep 3, 2018
A really good start to know about marketing.
By Giovanna G
•Sep 30, 2017
Love it! so dynamic, and easy to understand.
By compton m
•Apr 4, 2017
Great course. I have already recommended it.
By Erin M
•May 26, 2016
Great course and videos! Loved the material
By Mahdi J
•May 7, 2023
thanks to wharton for this opportunity ....
By Bruktawit M
•Oct 17, 2022
It was a very helpful course, Well taught!
By Mouli B
•Aug 12, 2022
Excellent course. A detailed explanation...
By Zack N
•Jan 23, 2022
The best marketing course I have ever taken
By PURITY S
•Mar 11, 2021
It was an awesome introduction to marketing
By deicy j h a
•Nov 14, 2019
i love this course! the teacher are so good
By Luis A
•Nov 21, 2018
Excelente contenido, altamente recomendable