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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,851 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MS

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I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

AK

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Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1176 - 1200 of 2,466 Reviews for Introduction to Marketing

By Lesley D

Feb 9, 2016

The best Marketing Fundamental Course I have ever learned..

By Phạm D K N

Jul 16, 2024

Very useful and updated knowledge. Interesting professors.

By Palomino G F A

Feb 19, 2024

Muy bueno de calidad .es la enseñana .recomendadoel curso

By Khary S

Feb 16, 2023

Good job Coursera and Wharton. I really enjoyed the course

By Bushra H

Sep 8, 2020

Very well taught and explained! Great learning experience.

By changhyuk j

Jul 19, 2020

Highly recommended for the junior level marketing officer.

By ISHAAN G

Jul 2, 2020

Very informative course presented by top-notch professors!

By Vijay.V

Feb 12, 2020

Thanks for coursera I learn about marketing well and well.

By Shiia H

Mar 2, 2018

The instructor explains everything clearly and efficiently

By Okan B

May 7, 2017

Incredible source for a new starter to marketing concepts.

By SHUAI G

Mar 11, 2016

非常好的课程!老师讲的通俗有趣,而且没有一句废话,介绍了很多关于市场营销的理念,很受启发,课程很简单,学起来很开心~

By Anirudh M

Feb 22, 2016

A simply beautiful learning experience. Thank you so much!

By Bhavya D

Jul 31, 2024

A very well-designed and informative course for beginners

By Jennifer B A E

Oct 28, 2022

This is great value! THANK YOU_ Jennifer, Lagos- Nigeria

By Aliya A

Aug 24, 2022

Perfect explanation, perfect course! Thank You very much!

By Hayam E

Dec 25, 2021

The best and valuable marketing course i have taken ever

By Akash P

Jun 8, 2020

Excellent course, excellent instructors and explanations.

By S A V

Sep 9, 2019

About this course, I'll copy NIKE's tagline, "JUST DO IT"

By husam m

Jul 29, 2019

Very relevant and detailed approach to our business world

By Sumit M

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

By jennifer c

Feb 13, 2019

Love the videos and scripts in the bottem is very helpful

By Abhinav B

Apr 21, 2017

Excellent. The course was well structured and well paced.

By abhi k

Mar 25, 2017

Great start for marketing fundamentals. Great instructors

By Deleted A

Oct 30, 2016

My first online course ever, It was quite useful and fun.

By Elena R

Mar 10, 2016

this course is really helpfull and not only for begginers