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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,962 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

CC

Feb 11, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

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2176 - 2200 of 2,553 Reviews for Customer Analytics

By Hossein G

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Sep 1, 2021

conceptual but not practical enough

By Diko A D

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Mar 23, 2017

very interesting course, insightful

By Abhijit K

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Feb 13, 2017

great insight on customer analytics

By yanqing z

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Mar 10, 2016

entry level, good to know knowledge

By Svyatoslava

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Apr 17, 2020

Interesting and challenging course

By Rishav A

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Nov 19, 2019

very informative and knowledgeable

By Rizwan Y

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Mar 4, 2019

Great Course, I loved the content.

By Gavin O

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Aug 5, 2016

Good starter course on the topic.

By liz a

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Nov 11, 2018

it was really good and thorough.

By plassey p

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Aug 12, 2018

Great introductory level course.

By Nadeem K

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Aug 2, 2025

Not enought quantitative models

By Vaasanthika R

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Jul 11, 2020

the course was very insightful.

By Yinghao C

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Mar 17, 2020

Easy to understand, good course

By Munavar A

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Feb 9, 2017

Practically applicable concepts

By Karthikeyan M

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Oct 23, 2015

Lot of Assignments can be added

By Geo P

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Aug 24, 2020

more theoretical as i expected

By Bianca C

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Aug 3, 2020

Great course to gain knowledge

By Ole-Christian B

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Aug 1, 2019

Helpful and with good insight.

By Gazal A

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Oct 15, 2015

Wonderful information Thankyou

By Gabriel A M

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Jun 2, 2016

great course, new perspective

By Julian A

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Apr 23, 2020

This course is a 100% theory

By Pradyumna M D

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Apr 19, 2020

The course is designed well.

By Théo T

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Jan 9, 2017

Intersting yet very basic ;)

By DARINE E Z

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Nov 3, 2020

A very insightful course :)

By 澍旸 陆

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Apr 30, 2020

Useful, but less data skill