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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,962 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

CC

Feb 11, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

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1376 - 1400 of 2,553 Reviews for Customer Analytics

By Ankita M

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Apr 26, 2020

Course is effective

By SUBHRA S M

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Nov 16, 2019

Excellent Learning!

By Deleted A

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Jul 26, 2019

muito bom o curso!!

By Yuetong Z

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Feb 18, 2019

highly recommended!

By Sahil L

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Nov 24, 2018

Excellent course!!!

By Carlos M S

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Aug 21, 2018

Adecuado y preciso.

By Ajmal V

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Sep 27, 2017

A valuable course .

By Clement O

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Aug 2, 2017

Great fundamentals!

By Andrea C R A

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Mar 6, 2016

Loving this course!

By Gani

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Feb 6, 2016

Interesting course!

By Ashutosh D

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Oct 2, 2015

exceptionally good.

By Koketso N

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Jan 23, 2024

Interesting course

By Ikechukwu K

•

Jan 17, 2022

Exceptional course

By Chengcheng Y

•

Dec 13, 2020

AWESOME! Terrific！

By Precious F

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Aug 25, 2020

Very easy to learn

By Nguyen B K N

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Aug 5, 2020

informative course

By Sangeen p s

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Jun 2, 2020

customer analytics

By Tarek G

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Feb 13, 2018

Fantastic course..

By Souvik _

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Jan 12, 2018

LIKE A BLESSING !!

By Abdul R

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Sep 30, 2017

Very great course!

By Wang Y

•

Sep 15, 2017

very good lessons!

By Javier J L C

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Apr 18, 2017

Excelente curso !!

By 孙妙言

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Dec 3, 2016

老师讲的很生动，推荐阅读的材料很丰富

By Syed M M G

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May 30, 2016

Excellent course!!

By Ankit S

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Jan 20, 2016

Really good course