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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,962 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

CC

Feb 11, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

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1476 - 1500 of 2,553 Reviews for Customer Analytics

By Abishek R

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Oct 8, 2022

Great cource

By Monu A

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Jan 22, 2021

Just Amazing.

By Oscar A

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May 30, 2020

Muy practico.

By 翁闻艺

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Apr 25, 2020

Thanks a lot.

By Guillaume R

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Nov 13, 2019

Great content

By Atul M

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May 12, 2019

Great content

By Juan D V D

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Mar 25, 2019

Great course.

By Deleted A

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Feb 27, 2019

Good learning

By Sonia W

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Dec 19, 2018

Great course.

By Vasilyev L A

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Sep 10, 2018

Entertaining!

By Fang S

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Mar 18, 2018

Learned a lot

By Nabil B

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Nov 22, 2017

yes thank you

By Rafa R

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Jan 15, 2017

really great!

By Sachitanand

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Mar 28, 2016

Great course.

By Marko G

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Mar 20, 2016

Great course.

By Viktor L

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Feb 26, 2016

Great course!

By MDS

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Feb 9, 2016

Great course.

By Deleted A

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Aug 26, 2025

Great course

By ABHISHEK G

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Jan 30, 2023

Good course.

By Untung B

•

Apr 16, 2022

blow my mind

By Manali K

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Jan 23, 2022

Great Course

By Salma K

•

Sep 10, 2021

great course

By John W

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Aug 17, 2021

Great course

By Mukul V

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Mar 27, 2021

Great course

By Kishan R P

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Jun 18, 2020

Great course