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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,962 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

CC

Feb 11, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

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1301 - 1325 of 2,553 Reviews for Customer Analytics

By Jayson A

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Jul 2, 2018

I have really learned a lot.

By Amritansh P

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Jun 22, 2017

Something different to learn

By Volodymyr M

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Jan 15, 2017

Great overview on the topic!

By Công H L

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Jun 5, 2022

Awesome, Wonderfull Course!

By Jira P

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Sep 13, 2021

Excellent Learning Program.

By Yogeshwar Y

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Jan 20, 2019

Good All the lecture is ok.

By Ed D

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May 22, 2016

Very well organized course.

By 纪鹏

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Mar 1, 2016

课程很实用，内容新颖，对于企业管理有非常好的辅助作用！

By Qunying R

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Dec 30, 2015

Thanks for giving us such w

By Milad H P

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Feb 10, 2022

This course was very good.

By Carla F E

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Apr 2, 2021

amazing! loved this course

By Vibhav S

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Apr 23, 2020

Great learning experience.

By Pragya A

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Apr 22, 2020

Awesome! Covers everything

By JASON Y

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Feb 8, 2020

Very practical and useful!

By Glenn M W

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Jun 18, 2019

Excellent relevant content

By Cristian R R M

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Sep 30, 2018

Very happy for the course.

By ROHAN A B

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Sep 24, 2018

Excellent course ! but I h

By Suhash B

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Oct 28, 2017

Good learning experience!!

By jayakrishnan a r

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Jan 27, 2017

IT WAS A WONDERFUL PROGRAM

By shaik m

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Jun 15, 2016

Great content and insight.

By Abhijay M

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Aug 29, 2023

Very Crucial information.

By Bukola V

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Sep 13, 2022

EDUCATIONAL AND INSPIRING

By Saai R

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Aug 21, 2020

Really loved this course.

By Bouna S N

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Jul 17, 2020

Very dynamic Professors !