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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,962 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

CC

Feb 11, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

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1276 - 1300 of 2,553 Reviews for Customer Analytics

By NIRMAL N

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Oct 7, 2018

excellent course! THANKS A LOT

By M. M E

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Sep 26, 2018

Offered in a professional way.

By umar m

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Oct 12, 2017

Excellent learning experience.

By Dina N J D

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Jul 21, 2017

Fantastic ! Unbelievably good!

By AKSHAR V

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Jun 11, 2017

Excellent pedagogy! must join!

By Samwel O

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Apr 22, 2016

Real illustration of marketing

By Hillary T

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Dec 14, 2015

I learned a lot in this class.

By Luis F

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Dec 8, 2015

Great insights on this course.

By Kiera P

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Sep 3, 2025

Informative and easy to grasp

By Francesco D

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Apr 21, 2025

Excellent learning experience

By Esther A

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May 19, 2023

I really enjoyed this course.

By IMEN N

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Mar 30, 2023

Brilliant Course !

Thank you !

By Alejandro b

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Apr 30, 2021

I am happy of what I ve learn

By Howard C

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Apr 11, 2021

Very interesting and relevant

By Omar R P M

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Mar 8, 2021

Highly valuable information!!

By Peter I D

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Dec 8, 2019

The course was an eye opener!

By OBI N

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Oct 14, 2019

Excellent introductory course

By Christiane M

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Dec 13, 2018

Excelent material - good path

By Ojas B

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Jul 3, 2018

Excellent course for starters

By Andrzej T

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Oct 13, 2017

great course and great tutors

By Ravinder s

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May 21, 2016

Good course...great learning!

By Akul D

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Feb 18, 2022

good insights on the subject

By Adrian M

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Mar 14, 2021

Great stuff! Very applicable

By amey b

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Apr 25, 2020

Very good course to work on.

By Ajaypal S

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Aug 13, 2018

Great Work by all professors