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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,962 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

CC

Feb 11, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

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851 - 875 of 2,553 Reviews for Customer Analytics

By Pradhyumna R

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Jun 6, 2019

study slides should be made available like a revision before the assignment

By Utsav G

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Nov 17, 2017

A very nice course. Develops interest in analytics using basic explanation.

By Navin C N

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Nov 24, 2016

Helped me a lot for basics. Examples and case studies are well articulated.

By Olagoke A

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Mar 25, 2022

Powerful introduction for learners with zero knowledge in data engineering

By Prerana M

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Oct 18, 2020

Granular level understanding of how to leverage data for customer success.

By 罗成毅

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Aug 16, 2017

thank you for all , this help me a lot. you people are creating new world!

By Ricardo M L M

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Jun 10, 2017

It´s amazing course, I learned Customer Analytics, big data, data minning.

By Sean M

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Jan 6, 2016

This was the best out of the courses hands down!!!! Well done to the Profs

By Pornpen K

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Jan 27, 2022

Explore more types and example of Customer Analytics including case study

By Intan L K

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Apr 17, 2021

this course make me know the tool of analytic that I haven't meet before.

By :Royal-Ishan: E

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Aug 27, 2019

This course was challenging but I learned a lot about customer analytics.

By rayaheen a

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Apr 9, 2019

I really enjoyed this course. The content is very comprehensive and rich.

By Amenze E

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Dec 12, 2018

The course provides awesome insight into the world of Customer Analytics.

By Sasha C

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Nov 25, 2018

¡Excelente! Abarca muy bien los principios básicos del Customer Analytics

By shubham g

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Aug 3, 2017

Probably one of the finest courses to cover basics of Customer Analytics!

By Avinash K

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May 27, 2017

Prof. Eric Bradlow was the best professor that taught me marketing. EVER.

By Nadia K

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Oct 13, 2020

insightful and inspiring. Combing theory with case very well. Recommend!

By Himal B

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May 27, 2020

was a very helpful platform, it really added much value to my knowledge.

By Chui C F

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May 24, 2019

Excellent with many practical real life examples to explain the concept.

By Sai K S

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Jul 10, 2018

Awesome material by Wharton. Great professor. Eric Bradlow was the best.

By umer l

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Mar 12, 2016

Great course and beautiful presentations..thanks to all the Professors..

By Kundan P

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Dec 20, 2023

I got some valuable points from this course which everyone should learn

By Ishita S

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Jul 12, 2022

This course has a lot of concepts and the way they explain is too good.

By Bhaavya C

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May 8, 2020

This course provides great theoretical knowledge of Customer analytics