When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
In this course, you will go in-depth to discover how Machine Learning is used to handle and interpret Big Data. You will get a detailed look at the various ways and methods to create algorithms to incorporate into your business with such tools as Teachable Machine and TensorFlow. You will also learn different ML methods, Deep Learning, as well as the limitations but also how to drive accuracy and use the best training data for your algorithms. You will then explore GANs and VAEs, using your newfound knowledge to engage with AutoML to help you start building algorithms that work to suit your needs. You will also see exclusive interviews with industry leaders, who manage Big Data for companies such as McDonald's and Visa. By the end of this course, you will have learned different ways to code, including how to use no-code tools, understand Deep Learning, how to measure and review errors in your algorithms, and how to use Big Data to not only maintain customer privacy but also how to use this data to develop different strategies that will drive your business.
In this module, you will be introduced to Big Data and examine how machine learning is used throughout various business segments. You will also learn how data is analyzed and extracted, and how digital technologies have been used to expand and transform businesses. You will also get a detailed look at data management tools and how they are best implemented and the value of data warehouses. By the end of this module, you will have gained insight into how machine learning can be used as a general-purpose technology, and some best techniques and practices for data mining.
What's included
11 videos1 reading2 assignments
Show info about module content
11 videos•Total 93 minutes
AI for Business Introduction•8 minutes
Course Introduction•2 minutes
Big Data Overview•9 minutes
Big Data Analysis•6 minutes
Data Management Tools•7 minutes
Data Management Infrastructure•10 minutes
Data Analysis: Extracting Intelligence from Big Data•11 minutes
Introduction to Artificial Intelligence•9 minutes
Machine Learning Overview•16 minutes
Reinforcement Learning•8 minutes
A Detailed View of Machine Learning•8 minutes
1 reading•Total 30 minutes
Module 1 Slides•30 minutes
2 assignments•Total 60 minutes
Module 1 Quiz•30 minutes
Practice Quiz #1•30 minutes
Module 2 – Training and Evaluating Machine Learning Algorithms
Module 2•3 hours to complete
Module details
In this module, you will get an in-depth look at contrasting Machine Learning methods, including logistic regression and neural nets. You will also learn about Deep Learning and its relationship to neural networks and how to best optimize Machine Learning algorithms. Lastly, you will be introduced to loss functions and how to best measure and review errors to maintain the integrity of your algorithms. By the end of this module, you will have learned about Machine Learning methods, the limitations and value of Deep Learning, how best to drive precision and accuracy in algorithms, and how to get the best training data for those algorithms.
What's included
13 videos1 reading2 assignments
Show info about module content
13 videos•Total 74 minutes
Specific Machine Learning Methods: A Deep Dive•19 minutes
Intro to Model Selection•4 minutes
Feature Engineering and Deep Learning Introduction•4 minutes
Deep Learning•7 minutes
How Deep Learning Works•8 minutes
Limitations of Deep Learning•3 minutes
Evaluating ML Performance•3 minutes
Common Loss Functions•6 minutes
Tradeoffs Between Loss Functions•3 minutes
How is Training Data Acquired?•5 minutes
The Over-Fitting Problem•5 minutes
Test Data•3 minutes
Examples of End-to-End Work Flow•5 minutes
1 reading•Total 30 minutes
Module 2 Slides•30 minutes
2 assignments•Total 60 minutes
Module 2 Quiz•30 minutes
Practice Quiz #2•30 minutes
Module 3 – ML Application and Emerging Methods
Module 3•2 hours to complete
Module details
In this module, you will take a look at Machine Learning within natural language processing and using generative modeling to create new data. You will also focus on AutoML and how to best utilize automated processes to make your algorithms more efficient. You will also review the no-code Machine Learning tool Teachable Machine, which serves to make Deep and Machine Learning more accessible. By the end of this module, you will be able to use AutoML in your algorithms and be able to navigate and use Teachable Machine in practice for no-code solutions to building an algorithm.
What's included
8 videos1 reading2 assignments
Show info about module content
8 videos•Total 45 minutes
Natural Language Processing•8 minutes
GANs and VAEs•7 minutes
Intro to AutoML•2 minutes
Using AutoML•4 minutes
Teachable Machine•6 minutes
TensorFlow Playground•4 minutes
ML Operations•4 minutes
Chicken and Egg•12 minutes
1 reading•Total 10 minutes
Module 3 Slides•10 minutes
2 assignments•Total 60 minutes
Module 3 Quiz•30 minutes
Practice Quiz #3•30 minutes
Module 4 - Industry Interview
Module 4•2 hours to complete
Module details
In this module, you will hear from an industry leader and gain valuable insight into data sampling and building realistic usable models. Ed Lee, VP of Global Menu Strategy & Global Marketing at McDonald's, will allow you to review real-world solutions and how they handle data issues as one of the most successful global brands. By the end of this module, you will have heard from a top industry expert in their field and gained firsthand knowledge and understanding of how Big Data plays into maintaining privacy in data and also utilizing that data to enhance your marketing, content, and refine your algorithms.
What's included
1 video1 assignment1 peer review
Show info about module content
1 video•Total 13 minutes
Interview With Ed Lee•13 minutes
1 assignment•Total 30 minutes
Practice Quiz #4•30 minutes
1 peer review•Total 60 minutes
Module 4 •60 minutes
Module 5 - Generative AI
Module 5•3 hours to complete
Module details
In this module, you will explore multiple aspects of generative AI. Not only will you gain an understanding of how it makes predictions and generates content, but you will also gain an understanding of how large language models work. Diving deeper, you will explore the generative AI stack as well as foundation models and their versatility in performing a broad range of tasks. Reflecting on research studies, you will examine the implications of generative AI on work and productivity, including the potential for both human displacement and enhancement. You will gain insights for crafting instructions to improve the quality of output from large language modules and explore how a company building an application on top of foundation models may gain a competitive advantage.
What's included
8 videos1 reading2 assignments
Show info about module content
8 videos•Total 61 minutes
Generative AI Overview•11 minutes
Implications of Generative AI on Work•10 minutes
Generative AI's Implication on Productivity•6 minutes
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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D
DL
5·
Reviewed on May 22, 2024
This course is not easy. This course is super valuable. I passed! If you are interested in the mechanics of AI and data generation, this is a great course.
R
RP
4·
Reviewed on Jan 17, 2024
This was an excellent introductory course that explained the concepts in clear and understandable fashion. A solid foundation to build upon.
J
JH
5·
Reviewed on Aug 11, 2025
This a very well structure course for non Data Scientist professionals. Easy to follow and understand. Each module was very well presented and explained by the trainer.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.