Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
This course is part of the Business Strategy Specialization
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About this Course
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will gain
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Strategic Analysis
Analyzing Industry Structure
Analyzing Firm Capabilities
Determining Competitive Position
Reviews
- 5 stars82.11%
- 4 stars15.23%
- 3 stars1.74%
- 2 stars0.32%
- 1 star0.58%
TOP REVIEWS FROM FOUNDATIONS OF BUSINESS STRATEGY
I felt really empowered after completing the course, as now, I have the required tools, at least the basic ones, to conduct Strategy analysis, and analyze how to go about a business.
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
Excellent course contents! The materials were crisp and concise. The instructors did a great job in delivering the key points , especially quoting examples that made their points easy to understand.
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
About the Business Strategy Specialization

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