Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
This course is part of the Business Strategy Specialization
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Business Strategy SpecializationUniversity of VirginiaAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Beginner Level
Some familiarity with business is helpful, but not required.
Approx. 9 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will gain
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Beginner Level
Some familiarity with business is helpful, but not required.
Approx. 9 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Syllabus - What you will learn from this course
2 hours to complete
Introduction to Strategic Analysis
2 hours to complete
11 videos (Total 48 min), 5 readings, 1 quiz
2 hours to complete
Analyzing Industry Structure
2 hours to complete
10 videos (Total 66 min), 1 reading, 1 quiz
1 hour to complete
Analyzing Firm Capabilities
1 hour to complete
8 videos (Total 43 min), 1 reading, 1 quiz
4 hours to complete
Determining Competitive Position
4 hours to complete
7 videos (Total 40 min), 3 readings, 3 quizzes
Reviews
- 5 stars82.11%
- 4 stars15.23%
- 3 stars1.76%
- 2 stars0.33%
- 1 star0.55%
TOP REVIEWS FROM FOUNDATIONS OF BUSINESS STRATEGY
by SAOct 15, 2017
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
by MNFeb 21, 2016
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
by TMMay 1, 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
by AJMay 16, 2020
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring.
Even the peer review was done very fast without having to wait for long.
About the Business Strategy Specialization
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