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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,369 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

AL

Jun 12, 2019

Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.

MT

Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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Feb 22, 2023

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Dec 9, 2022

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Feb 16, 2024

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May 21, 2022

good

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Apr 26, 2022

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Sep 6, 2020

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Jun 15, 2020

Good

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Nov 24, 2019

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Aug 2, 2017

Good

By Allwin S S

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Apr 1, 2025

Nil

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Feb 27, 2025

na

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Apr 14, 2022

NA

By María d C P

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Jul 1, 2021

OK

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Jun 20, 2025

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Jul 28, 2021

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