Product Analytics and AI

Ends tomorrow! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Product Analytics and AI

This course is part of multiple programs.

Instructor: Alex Cowan

40,046 already enrolled

Included with Learn more

Ask Coursera

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
How to pair your hypotheses on customer personas and problem with analytics.
How to test propositions (a la Lean Startup) so you don’t build features no one wants.
How to instrument actionable observation into everything you build (a la Lean UX).

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.

Without an actionable view of who your customer is and what problems/jobs/habits they have, you’re operating on a shaky foundation. This week, we’ll look at how to pair your qualitative analytics on customer hypotheses with testable analytics.

What's included

12 videos1 reading2 assignments3 discussion prompts

12 videosTotal 65 minutes

Intentional Iteration4 minutes
Science for the Win4 minutes
Recap: Hypothesis-Driven Development6 minutes
Getting Outside the Building with Trent the Technician3 minutes
Describing the Customer Journey for Testability: Trent the Technician5 minutes
Focal Point: The User Journey6 minutes
Your Analytics Portfolio3 minutes
Designing Actionable Inferences: DV's, IV's, and Causality8 minutes
Testing with Retrospective Experiment Patterns5 minutes
Testing with Prospective Experiment Patterns6 minutes
Understanding Enough about Statistics for Now6 minutes
Separating Laggards vs. Innovators: The Two Ways to be Wrong and the Two Ways to be Right8 minutes

1 readingTotal 10 minutes

Course Overview & Requirements10 minutes

2 assignmentsTotal 45 minutes

Introduction and Customer Analytics30 minutes
Customer Analytics15 minutes

3 discussion promptsTotal 30 minutes

Tools & Tips for Story Mapping10 minutes
Focal Points: Trent the Technician10 minutes
Looking Forward to Upcoming Topics10 minutes

Why build something no one wants? It seems like an obvious question, yet a lot (probably >50%) of software ends up lightly used or not used at all. This week, we’ll look at how to run fast but definitive experiments to test demand.

What's included

14 videos4 assignments1 discussion prompt

14 videosTotal 78 minutes

Lean Startup and the Demand Hypothesis7 minutes
Demand Testing at Enable Quiz7 minutes
Designing Experiments5 minutes
Experiment Design with MVPs5 minutes
Designing User Habits: The Hook Framework5 minutes
Five Experiment Charters3 minutes
The Fake Feature Test5 minutes
Testing Features: Running the Experiment4 minutes
Testing Funnels7 minutes
Testing Cohorts7 minutes
Experiment Design: Testing a Coding Course for Designers & Managers5 minutes
Experiment Execution: Testing a Coding Course for Designers & Managers6 minutes
Diverging Your Ideas with Generative AI4 minutes
Interview: Laura Klein on Practice of Lean UX10 minutes

4 assignmentsTotal 90 minutes

Testing Demand and Experiment Patterns30 minutes
Testing Motivations with MVPs30 minutes
Experiments30 minutes
Testing Features0 minutes

1 discussion promptTotal 10 minutes

Fake Feature Tests & Your Experience10 minutes

Strong usability most often comes from ongoing diligence as opposed to big redesigns. Teams that do the hard work of consistently testing usability are rewarded with a consistent stream of customer wins and a culture of experimentation that makes work more enjoyable and rewarding.

What's included

15 videos4 assignments1 peer review2 discussion prompts

15 videosTotal 97 minutes

Analytics All the Time5 minutes
Qualitative Usability Testing9 minutes
The Test You Already Have2 minutes
Pairing Your User Stories with Analytics: Trent the Technician8 minutes
Getting Outside the Building With Ivan the Inside Salesperson7 minutes
Pairing Your User Stories with Analytics: Ivan the Inside Salesperson10 minutes
Analyzing Dependent Variables with Google Analytics5 minutes
Google Analytics: The Littlest Overview11 minutes
From Design to Code: Trent the Technician5 minutes
From Code to Analytics: Trent the Technician5 minutes
A/B Testing8 minutes
Mapping Analytics: Ivan the Inside Salesperson6 minutes
Designing, Coding, and Testing: Ivan the Inside Salesperson6 minutes
From Inference to Product Priorities: Four Sprints with HinH8 minutes
Pushing Yourself on Comparables with Generative AI2 minutes

4 assignmentsTotal 90 minutes

Qualitative and Quantitative Analytics30 minutes
Testing Analytics30 minutes
User Stories & Analytics30 minutes
A/B Testing0 minutes

1 peer reviewTotal 150 minutes

Creating a Testable Solution150 minutes

2 discussion promptsTotal 20 minutes

Google Analytics & Alex's Website10 minutes
Tools & Tips for A/B Testing10 minutes

The availability of big data and the ascendance of machine learning can supercharge the way you approach analytics. This week, we're going to learn how data science is changing analytics and how you can create a focused, productive interfaces to a data science capability.

What's included

18 videos4 assignments2 discussion prompts

18 videosTotal 107 minutes

What is Data Science?4 minutes
Interview: Drew Conway on Data Science9 minutes
Interview: Drew Conway’s Data Science Journey9 minutes
Data Science and Generative AI2 minutes
Predictive AI vs. Generative AI7 minutes
Interview: Casey Lichtendahl: Data Science and You6 minutes
Interview: Casey Lichtendahl: Closer Look at the Work of Data Science11 minutes
Maturing Your Analytics & AI Capability4 minutes
Product Jobs-to-be-Done and Your AI Portfolio6 minutes
Finding Your Ground Truth Supremacy with AI3 minutes
From Easy Wins to Durable wins with AI5 minutes
Facilitating Collaboration with Your Data Science Team4 minutes
Interview: Casey Lichtendahl: Data at Rest vs. Data in Motion7 minutes
Generative AI IRL: the Jedburgh App's2 minutes
Data Science IRL: Intro to the Casino Jack Case8 minutes
Data Science IRL: Data Wrangling and Exploratory Analysis9 minutes
Data Science IRL: Testing Hypotheses and Designing Interventions5 minutes
Course Close5 minutes

4 assignmentsTotal 105 minutes

Analytics and Data Science30 minutes
Data Science30 minutes
Data Executions30 minutes
Data Science IRL15 minutes

2 discussion promptsTotal 20 minutes

Data Science & Your Experience10 minutes
Tips for Working with a Data Science Team10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Cowan

University of Virginia

28 Courses540,842 learners

Offered by

University of Virginia

Explore more from Design and Product

Status: Free Trial
Coursera
Product Analytics Unlocked: Metrics to Meaningful Insight
Specialization
Status: Free Trial
Duke University
Data-Driven Decision-Making for Agile Organizations
Specialization
Status: Free Trial
Coursera
Product Intelligence: Unlock Insights for Product Success
Specialization
Status: Preview
AI CERTs
Product Management with AI
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.