IESE Business School

The Role of the Media

Greg Burke
Yago De la Cierva

Instructors: Greg Burke

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course

Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.

What's included

7 videos1 reading2 assignments

Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy

What's included

6 videos1 assignment

Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.

What's included

7 videos2 assignments

Instructors

Greg Burke
IESE Business School
4 Courses17,870 learners

Offered by

Recommended if you're interested in Economics

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