What is the best strategy for running effective PPC campaigns?

The best strategy for running effective PPC campaigns includes thorough keyword research, precise audience targeting, and creating compelling ad copy. Continuously monitor and optimize your bids, leverage A/B testing, and use performance data to adjust and improve your campaigns over time.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Strategies for Paid Campaigns

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Strategies for Paid Campaigns

This course is part of ROI-Driven Digital Marketing Analytics Specialization

Instructor: Simplilearn Instructor

Included with Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the ROI-Driven Digital Marketing Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This Strategies for Paid Campaigns program offers a comprehensive understanding of digital marketing, equipping you with essential skills to optimize campaigns and drive business growth. Learn the fundamentals of paid campaigns, high-converting landing pages, and persuasion principles to elevate your marketing impact.

Guided by industry experts, engage in hands-on activities to master dynamic ads, app campaign budgeting, and bidding strategies. Explore the power of Facebook Pixel, Google Ads, and attribution models, ensuring your strategies are data-driven and conversion-focused. By the end of this course, you will: - Master paid campaigns and CRO to enhance business growth and customer insights - Create and optimize high-converting landing pages using Unbounce and persuasion principles - Leverage dynamic ads, Facebook Pixel, and bidding strategies for maximum ROI - Set up and track attribution models with Google Analytics for data-driven optimization This course prepares you to create and execute digital marketing strategies that drive engagement, conversions, and business success.

This comprehensive Strategies for Paid Campaigns program will equip you with the skills needed to excel in modern marketing. You'll learn to create, execute, and optimize campaigns that drive engagement, conversions, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical digital marketing skills and gain a competitive edge.

What's included

109 videos8 readings8 assignments

109 videosTotal 269 minutes

Strategies for Paid Campaigns Introduction4 minutes
What Will You Learn2 minutes
Introduction to Paid Campaigns1 minute
What Is a Paid Campaign2 minutes
How Paid Campaign Helps to Build Business1 minute
Introduction to CRO2 minutes
Understanding Your Customers1 minute
Common Needs of Customer Personal Functional Reoccuring Needs3 minutes
Common Needs of Customer Pricing Point Compatibility Quality Needs3 minutes
Conversion Funnel3 minutes
Conversion Funnel Levels2 minutes
Setting Targets Using CRO Benchmarks3 minutes
More CRO Benchmarks4 minutes
CRO Analytics Measuring and Tracking Conversion Rates3 minutes
Quick Recap3 minutes
Introduction to Creating the Best Landing Page1 minute
Myths About a Perfect Landing Page4 minutes
Purpose and Types of Landing Pages2 minutes
Types of Landing Pages - Mid-Length and Long Landing Pages3 minutes
Principles of a Good Landing Page2 minutes
More Principles of a Good Landing Page2 minutes
Readability of a Landing Page2 minutes
Hierarchy of a Landing Page4 minutes
Usage of Interactive Media Elements2 minutes
Key Principles of Adding Graphics3 minutes
Safety and Credibility1 minute
Quick Recap3 minutes
Spotlight3 minutes
Persuasion Principles Introduction1 minute
Introduction to Persuasion Principles2 minutes
Persuasion Principles - Reciprocity2 minutes
Persuasion Principles - Scarcity3 minutes
Persuasion Principles - Authority1 minute
Persuasion Principles - Commitment and Consistency2 minutes
Persuasion Principles - Liking1 minute
Persuasion Principles - Social Proof2 minutes
Theory of Cognitive Dissonance - Persuasion Principle3 minutes
Principle of Reciprocal Concessions2 minutes
Power of Empathy4 minutes
Quick Recap3 minutes
Introduction to Working with Unbounce Tool1 minute
Creating the Best Design for a Landing Page Using Unbounce5 minutes
Getting Familiar with Unbounce2 minutes
Unbounce Tool in Nutshell2 minutes
Demo - Initiating The Page Builder Process in Unbounce6 minutes
Demo - Creating Header and Sticky Bars in Unbounce5 minutes
Demo - Inserting Image Using Unbounce3 minutes
Creating a Background Design1 minute
Effective Designs of Landing Page4 minutes
Demo - Creating the Page with Forms5 minutes
Finishing the Landing Page3 minutes
Demo - Creating Footer Sticky Note Using Unbounce2 minutes
Quick Recap3 minutes
Spotlight3 minutes
Introduction to Dynamic Ads1 minute
Introduction to Dynamic Ads Campaign2 minutes
Retargeting Customer1 minute
Benefits of Dynamic Ads1 minute
Requirements for Dynamic Ads4 minutes
Importance of Social Media Marketing1 minute
Facebook vs Instagram Dynamic Ads1 minute
Which Dynamic Ad is Better3 minutes
Demo - How to Set Up Dynamic Ads on Facebook7 minutes
Demo - How to Set Up Dynamic Ads on Instagram4 minutes
Quick Recap2 minutes
Introduction to Budgeting an Ad Campaign1 minute
What is an App Campaign1 minute
How to Budget an App Campaign3 minutes
Components of Budget for an App Campaign10 minutes
Goal-Based Ad Campaign2 minutes
Measuring SMART Goals2 minutes
What Is a Marketing Budget1 minute
Best practices for marketing budget allocation4 minutes
Tracking and Analyzing the Performance of Competitors Using Auction Insights3 minutes
Quick Recap3 minutes
Spotlight4 minutes
Introduction to Bidding Strategies1 minute
Facebook Pixel - Introduction2 minutes
Facebook Pixel - Process1 minute
Facebook Pixel - Working Principle1 minute
Multiple Device Feasibility1 minute
Creating Facebook Tracking Pixel2 minutes
Installing Facebook Pixel2 minutes
Tracking the Performance2 minutes
Introduction to Portfolio Bid Strategies2 minutes
Strategies and Benefits of Bidding1 minute
Determining Campaign Budget and Scheduling1 minute
How to Start Bidding2 minutes
Common Bidding Strategies1 minute
Bidding Strategy of Maximizing Clicks and Manual CPC1 minute
Demo - Creating Campaign Bid Strategies Using Portfolio Google Ads8 minutes
Demo - Bid Adjustments3 minutes
Quick Recap4 minutes
Introduction to Attribution Model1 minute
Introduction to Attribution Modeling1 minute
Setting up an Attribution Model in Digital Marketing2 minutes
Different Attribution Models3 minutes
Demo - How to Set up Attribution Model Using Google Analytics4 minutes
Rule-Based Attribution Model2 minutes
Data-Driven Attribution Model1 minute
Marketing and Tracking Attribution Model1 minute
Models for Measuring Marketing Attribution2 minutes
Demo - How to Set up Google Analytics6 minutes
Google Analytics1 minute
Steps for End-to-End Analytics1 minute
UTM Parameters2 minutes
Quick Recap4 minutes
Spotlight4 minutes
Case Study - Churchs Chicken2 minutes

8 readingsTotal 80 minutes

Introduction to Paid Campaigns10 minutes
Creating the Best Landing Page10 minutes
Persuasion Principles10 minutes
Working with Unbounce Tool10 minutes
Introduction to Dynamic Ads10 minutes
Budgeting an Ad Campaign10 minutes
Bidding Strategies10 minutes
Attribution Model10 minutes

8 assignmentsTotal 90 minutes

Quiz on Introduction to Paid Campaigns20 minutes
Quiz on Creating the Best Landing Page10 minutes
Quiz on Persuasion Principles10 minutes
Quiz on Working with Unbounce Tool10 minutes
Quiz on Introduction to Dynamic Ads10 minutes
Quiz on Budgeting an Ad Campaign10 minutes
Quiz on Bidding Strategies10 minutes
Quiz on Attribution Model10 minutes

What's included

1 reading2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Simplilearn Instructor

Simplilearn

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Frequently asked questions

A paid marketing strategy involves using paid channels like search engines, social media platforms, or display networks to promote products or services. It focuses on driving targeted traffic to your site through ads, often with a pay-per-click (PPC) model, aiming to boost conversions and achieve specific business goals.

To create a paid ad strategy, start by defining your goals and target audience. Choose the right platforms, set a budget, and craft compelling ad creatives. Use keyword research and audience targeting to refine your approach, then launch your ads and continuously monitor performance to optimize results.

To optimize a paid media campaign, regularly analyze performance metrics like click-through rates (CTR) and conversion rates. Adjust targeting, bidding strategies, and ad creatives based on data insights. A/B testing and refining your approach based on results can significantly enhance campaign effectiveness.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Strategies for Paid Campaigns

Strategies for Paid Campaigns

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 2 modules in this course

Strategies for Paid Campaigns

What's included

109 videosTotal 269 minutes

8 readingsTotal 80 minutes

8 assignmentsTotal 90 minutes

Assessment for Strategies for Paid Campaigns

What's included

1 readingTotal 10 minutes

2 assignmentsTotal 240 minutes

Earn a career certificate

Instructor

Offered by

Explore more from Marketing

Analytics, ROI, and Evaluation

Search Engine Marketing

AI, Automation, and Emerging Technology

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Get midyear savings and gain career momentum

Add momentum to your team

Frequently asked questions

More questions

Strategies for Paid Campaigns

Strategies for Paid Campaigns

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 2 modules in this course

Strategies for Paid Campaigns

What's included

Assessment for Strategies for Paid Campaigns

What's included

Earn a career certificate

Instructor

Offered by

Explore more from Marketing

Analytics, ROI, and Evaluation

Search Engine Marketing

AI, Automation, and Emerging Technology

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Get midyear savings and gain career momentum

Add momentum to your team

Frequently asked questions

What is a paid marketing strategy?

How to create a paid ad strategy?

How to optimize a paid media campaign?

More questions