This course takes a deep dive into the statistical foundation upon which data analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions.
Statistics Foundations
Statistics Foundations
This course is part of multiple programs.
Instructor: Brandi Robinson
27,409 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(273 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 21 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
The basic principles of descriptive and inferential statistics
Use statistical analyses to make data-driven decisions
How to formulate and test hypotheses and take action based on the outcome
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
20 assignments
Taught in English
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There are 5 modules in this course
This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.
What's included
20 videos7 readings4 assignments
This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.
What's included
14 videos4 readings5 assignments
In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.
What's included
16 videos5 readings4 assignments
This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project.
What's included
19 videos5 readings6 assignments
This week you will combine and apply all the information you have learned throughout the course and finalize your capstone project. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.
What's included
6 videos1 assignment1 discussion prompt
Instructor
Instructor ratings
4.9 (63 ratings)2 Courses27,819 learners
Offered by
Recommended if you're interested in Marketing
LearnQuest
Emory University
University of Michigan
Corporate Finance Institute
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Learner reviews
4.7
273 reviews
- 5 stars
82.11%
- 4 stars
12.04%
- 3 stars
4.01%
- 2 stars
0.36%
- 1 star
1.45%
Showing 3 of 273
JA
5
Reviewed on Jun 19, 2024
This course took me back to the very basics of statistics, presented in a very simple way. Remembering the simple things will help me understand the complex things later.
HS
5
Reviewed on Jun 12, 2024
Best course so far in this Professional Certificate
AF
4
Reviewed on Nov 25, 2024
There were some errors in the videos, and I hope you can add how to download Tablue public or provide/use an alternative to it. thanks
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