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Unleashing the Impact of your Social Enterprise

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Unleashing the Impact of your Social Enterprise

This course is part of Social Entrepreneurship Specialization

Instructor: Kai Hockerts

11,559 already enrolled

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

80 reviews

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

80 reviews

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Social Entrepreneurship Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.

Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

Module details

Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.

What's included

4 videos1 reading1 peer review3 discussion prompts

4 videosTotal 23 minutes

Introduction to Course 36 minutes
Teamwork & Introduction to Module 13 minutes
Introduction to Social Impact Assessment | Simone Petersen10 minutes
Group reformation | Babele (currently siezmic APP) | Peer evaluation exam5 minutes

1 readingTotal 25 minutes

SROI – A Review of Methods | Danish Social Capital Fund25 minutes

1 peer reviewTotal 60 minutes

Executive Summary of your Business plan60 minutes

3 discussion promptsTotal 45 minutes

Present yourself15 minutes
Social Impact Assessment for Specialisterne15 minutes
Present your enterprise15 minutes

Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.

What's included

6 videos1 reading1 peer review1 discussion prompt

6 videosTotal 41 minutes

Introduction & Social Impact Assessment14 minutes
Social Impact Assessment - A UK Perspective6 minutes
Social Impact Assessment - A US Perspective6 minutes
Mark Norbury (UnLtd) on impact evaluation & measurement3 minutes
Start working on your Social Impact Assessment5 minutes
Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam9 minutes

1 readingTotal 10 minutes

Check out: SIAhub10 minutes

1 peer reviewTotal 60 minutes

Your Social Impact Assessment60 minutes

1 discussion promptTotal 20 minutes

Cafédirect Advertisement20 minutes

Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.

What's included

6 videos2 readings1 peer review2 discussion prompts

6 videosTotal 38 minutes

How To Market Social Products10 minutes
How the Cafédirect Story continues | Bob Doherty & Iain Davis10 minutes
Identify with whom you will communicate and why5 minutes
3 Strategies to Replicate Social Enterprises7 minutes
Assignment Instructions1 minute
Replication Strategy for Specialisterne - Henrik Thomsen5 minutes

2 readingsTotal 65 minutes

Specialisterne (B): Replicating a Social Enterprise Success45 minutes
Growing social enterprise20 minutes

1 peer reviewTotal 120 minutes

Your Marketing & Communication Strategy120 minutes

2 discussion promptsTotal 40 minutes

Your Website30 minutes
Growth Strategy for Specialisterne10 minutes

Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.

What's included

6 videos1 peer review1 discussion prompt

6 videosTotal 43 minutes

Replicating Social Innovations18 minutes
Diversity and Inclusion at SAP | Anka Wittenberg5 minutes
Best-practice examples India | Anirudh Agrawal5 minutes
Best-practice example U.S. | Norris Krueger6 minutes
Develop Your Growth & Replication Strategy4 minutes
Assignment Instructions5 minutes

1 peer reviewTotal 120 minutes

Growth Plan120 minutes

1 discussion promptTotal 10 minutes

Case: Mobility CarSharing10 minutes

Welcome change-makers to the final week of this Social Entrepreneurship Specialization! We will use this session to further discuss exit strategies by looking at two cases: Mobility and Café Direct. Finally we will approach the sensitive topic of failing and what role it plays in the field of social entrepreneurship. We also want to use this option to thank all learners for participation, contribution and support! We hope that this specialization helped to kick-start your own social entrepreneurship journey. Keep up your good work! Congratulations and good luck!