Yes, there's hands-on work, but it's mostly guided rather than open-ended. You'll design a quantitative survey with an introduction and at least 10 questions, create an online survey in Qualtrics or a similar tool, and complete a peer-reviewed analysis of smartphone survey data. That practice helps you apply each part of the research process as you learn it.

The course focuses on survey-based quantitative research for marketing, from defining business objectives to choosing a survey method and identifying the right sample. You'll learn how to write clearer questions and response options, improve response rates, and analyze findings with descriptive statistics and hypothesis testing. Overall, it helps you connect research design with the kind of evidence needed to make better marketing decisions.

After finishing, you should be able to plan and run a basic quantitative research project from questionnaire design through launch and analysis. You'll be able to define a target audience, spot common survey or data issues, and choose an analysis approach that fits the business question. For example, you could survey a customer segment, compare the results across groups, and use the findings to support a marketing decision.

It's more concept-first, with guided practice built in. You'll spend a lot of time learning why certain survey and analysis choices work, then reinforce that through quizzes, assignments, and peer-reviewed exercises. That makes it a better match for learners who want explanation and application together, rather than a project-heavy format.