Coursera Project Network
Analyzing Product Opportunities with Creately
Coursera Project Network

Analyzing Product Opportunities with Creately

Jasper Albert

Instructor: Jasper Albert

3,622 already enrolled

Included with Coursera Plus

Learn, practice, and apply job-ready skills with expert guidance
4.7

(39 reviews)

Intermediate level
Some related experience required
150 Minutes
Learn at your own pace
Hands-on learning
Learn, practice, and apply job-ready skills with expert guidance
4.7

(39 reviews)

Intermediate level
Some related experience required
150 Minutes
Learn at your own pace
Hands-on learning

What you'll learn

  • Define product and market potential using Ansoff matrix analysis and Creately

  • Examine the opportunities and next strategic steps for the project

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Evaluate the Ansoff Matrix methodology and relate it to the hands-on project map.

  3. Define and identify strategies for products and services in existing markets with Market Penetration strategies.

  4. Analyse and suggest new product options for existing markets with Product Development strategies.

  5. Define and identify product strategies for entering new markets with Market Development strategies.

  6. Define and classify product options for new products in new markets with diversification strategies with Diversification strategies.

  7. Bring it all together to understand and assess the opportunities available for each strategy and define the next steps by asking strategic questions (Part 1).

  8. Bring it all together to understand and assess the opportunities available for each strategy and define the next steps by asking strategic questions (Part 2).

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Instructor

Jasper Albert
Coursera Project Network
23 Courses54,551 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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