Este curso examina detalhadamente a publicidade paga nas mídias sociais. Saiba como começar a fazer propaganda em plataformas como Facebook e Instagram por meio de anúncios eficazes. Aprenda a trabalhar com equipes de criação para captar a essência da sua campanha em um briefing de criação e entenda como as políticas de privacidade podem afetar seus anúncios. Para concluir o curso, você fará um projeto em que deverá elaborar um briefing de criação com o material que você entregaria a uma equipe de criação para produzir sua campanha de anúncios. Além disso, você criará seu primeiro anúncio em mídias sociais.
Princípios básicos da publicidade em mídias sociais
Princípios básicos da publicidade em mídias sociais
This course is part of Marketing de Mídias Sociais do Meta Professional Certificate
Instructor: Daniel Kob
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Como avaliar em quais plataformas veicular campanhas e o que torna um anúncio eficaz
Como produzir textos e recursos visuais interessantes para os anúncios em mídias sociais
Criar um anúncio diretamente na sua página comercial do Facebook e conta comercial do Instagram
Escrever um briefing de criação e criar um anúncio para publicar nas mídias sociais
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills
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This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
Na semana 1, você aprenderá por que e quando investir em publicidade paga, bem como os cinco componentes que constituem um anúncio pago nas mídias sociais.
What's included
13 videos6 readings2 assignments2 discussion prompts
Na semana 2, você aprenderá a criar um anúncio eficaz em mídias sociais individualmente e com uma equipe externa ou interna.
What's included
7 videos3 readings2 assignments1 discussion prompt
Esta semana, você aprenderá o que é publicidade baseada em dados, formatos de dados comuns e como os dados são coletados. Você também aprenderá sobre privacidade do usuário, como ela é protegida e as regras que os anunciantes devem seguir.
What's included
10 videos2 assignments1 discussion prompt
Esta semana, você aprenderá a criar uma campanha de anúncios na página comercial do Facebook e uma campanha na conta comercial do Instagram e no Instagram Stories.
What's included
9 videos1 reading2 assignments
Esta semana, você aplicará tudo o que aprendeu neste curso para escrever um briefing de criação e produzir um anúncio baseado nele.
What's included
2 videos1 reading1 peer review1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
University of California, Santa Cruz
Amazon Web Services
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