Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Offered By
Introduction to Personal Branding
University of VirginiaAbout this Course
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Flexible deadlines
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Shareable Certificate
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100% online
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Beginner Level
Approx. 7 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Catalan, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish, Persian
Skills you will gain
- Personal Branding
- Social Media
- Management
- Brand Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 7 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Catalan, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish, Persian
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
1 hour to complete
Introduction
Hello and welcome!
1 hour to complete
1 video (Total 3 min), 2 readings
1 hour to complete
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
1 hour to complete
3 videos (Total 17 min), 4 readings
1 hour to complete
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hour to complete
6 videos (Total 32 min), 3 readings
1 hour to complete
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hour to complete
4 videos (Total 25 min), 2 readings
13 minutes to complete
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutes to complete
2 videos (Total 13 min)
Reviews
- 5 stars63.93%
- 4 stars23.56%
- 3 stars7.83%
- 2 stars2.48%
- 1 star2.17%
TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING
by SDMay 11, 2020
excellent teaching , Short and to the point lectures . The reading material shared was fantastic! Ms Barker herself was very elegant. Learnt a lot! THANK YOU FOR THIS. Its the need of the hour.
by EGAug 31, 2020
The course is very good, but quite outdated when it comes to social media. It would be interesting to be revised.
The instructor is excellent and knows how to captivate the student's attention.
by SSMay 10, 2020
Hi Coursera team, Thank you for offering such a unique topic. Thanks a lot to Kimberly R. She is just amazing person with lots of information and her course delivery is fantastic. God bless you.
by LEJun 11, 2017
Thank you Kimberley and the Coursera team, this course has really been helpful and insightful giving me a better perspective on branding and how to portray myself and brand better. Thank you.
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