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Optimize Campaigns: Data-Driven Marketing

This course is part of Advanced Marketing Optimization & Strategy Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Data-driven campaign optimization uses segmented user analytics and model comparisons to enable precise, targeted decisions.
Multi-touch attribution models uncover cross-channel campaign impact, enabling accurate performance insights and smarter budget allocation.
Effective marketing measurement blends analytics and strategy to deliver comprehensive insights that drive business growth.
Sustainable marketing success relies on consistent attribution frameworks that measure direct and cross-channel impact accurately.

Skills you'll gain

Tools you'll learn

Google Analytics

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Advanced Marketing Optimization & Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your marketing campaigns from guesswork to strategic precision with Google Analytics and data-driven attribution models. This course empowers digital marketers to systematically analyze user behavior across market demand phases, apply sophisticated model comparisons to optimize campaign targeting, and evaluate true cross-channel effectiveness using multi-touch attribution frameworks. You'll master the art of segmenting analytics data to identify high-intent audiences, implement attribution models that reveal hidden campaign impacts, and create comprehensive performance evaluations that drive budget reallocation decisions.

Module details

Learners will master the systematic process of using Google Analytics model comparison tools to analyze user behavior patterns and align marketing campaigns with specific market demand phases for optimal targeting and performance.

What's included

3 videos3 readings2 assignments

3 videosTotal 13 minutes

Why Market Demand Alignment Matters for Campaign ROI3 minutes
Understanding Google Analytics Model Comparison Framework5 minutes
Implementing GA Model Comparison Tools5 minutes

3 readingsTotal 21 minutes

Market Demand Phases and Analytics Segmentation8 minutes
How-to Guide: Strategic Campaign Alignment Analysis10 minutes
Video: Setting Up Campaign Alignment Analysis in Google Analytics3 minutes

2 assignmentsTotal 17 minutes

Create Market Demand Phase Analysis Report12 minutes
Model Comparison and Campaign Alignment Knowledge Check5 minutes

Learners will master comprehensive attribution frameworks to evaluate true campaign effectiveness across multiple channels, quantify cross-channel impact beyond simple last-click analysis, and develop data-driven budget reallocation strategies.

What's included

1 video2 readings4 assignments

1 videoTotal 7 minutes

GA Attribution Model Configuration and Analysis 7 minutes

2 readingsTotal 20 minutes

Multi-Touch Attribution Models and Cross-Channel Analysis10 minutes
How-to Guide: Strategic Campaign Alignment Analysis10 minutes

4 assignmentsTotal 65 minutes

Comprehensive Attribution Framework Development 17 minutes
Attribution Model Analysis Knowledge Check 3 minutes
Automated Marketing Insight Systems: Validation and Optimization Strategies15 minutes
Automated Marketing Insight Systems: Validation and Optimization Strategies30 minutes