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There are 7 modules in this course
Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.
By the end of the course, you will be able to:
- - Plan and coordinate a successful product launch.
- Develop and implement product marketing and sales strategies.
- Apply quality assurance and control techniques to ensure product quality.
- Manage the product life cycle post-launch, including updates and improvements.
- Complete a final project that Explain the ability to launch and manage a product.
-Execute enterprise software deployments
-Ensure compliance monitoring
A Microsoft 365 license or free trial is needed to complete the course activities.
In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.
This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.
What's included
9 videos9 readings6 assignments
Show info about module content
9 videos•Total 37 minutes
The marketing symphony•3 minutes
Making an impact in the offline world•5 minutes
Using Dynamics 365 for marketing•5 minutes
The sales funnel in action•2 minutes
Nurturing leads and closing sales•6 minutes
Driving revenue and customer satisfaction•3 minutes
From launch to legacy•2 minutes
Analyzing user behavior with Power BI•5 minutes
Implementing product improvements based on feedback•7 minutes
9 readings•Total 90 minutes
Digital marketing decoded•10 minutes
B2B marketing strategies•10 minutes
Sales techniques for product managers•10 minutes
Creating a sales pitch deck•10 minutes
Enterprise sales enablement•10 minutes
Customer feedback loop•10 minutes
Unveiling user behavior and trends•10 minutes
Decoding user behavior•10 minutes
Case study: Enterprise platform evolution•10 minutes
6 assignments•Total 120 minutes
How to make an impact online and offline•15 minutes
Marketing channels and tactics for product promotion•15 minutes
Sales techniques and strategies for driving product adoption•15 minutes
Analyzing market feedback and data for product success•30 minutes
Quality assurance and control
Module 3•4 hours to complete
Module details
In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.
What's included
9 videos9 readings5 assignments
Show info about module content
9 videos•Total 37 minutes
Putting your product to the test•3 minutes
User acceptance testing•5 minutes
Navigating test results in Microsoft Excel•4 minutes
Controlling quality•2 minutes
Risk Management in product development•6 minutes
Using a risk register to prioritize risks•5 minutes
Empowering through quality control•3 minutes
Beyond the launch•2 minutes
Managing customer feedback with Productboard•6 minutes
9 readings•Total 90 minutes
Types of testing•10 minutes
Crafting crystal-clear user acceptance criteria with Azure DevOps•10 minutes
Bug hunting•10 minutes
Security testing requirements•10 minutes
Identifying and categorizing risks•10 minutes
Developing mitigation strategies•10 minutes
Security risk management•10 minutes
Gathering feedback•10 minutes
Analyzing and prioritizing feedback•10 minutes
5 assignments•Total 105 minutes
Testing and evaluation techniques•15 minutes
Risk mitigation techniques•15 minutes
Analyzing and managing customer feedback•15 minutes
Activity: Quality assurance for enterprise software•30 minutes
Managing customer feedback and driving continuous product improvement•30 minutes
Post-launch management
Module 4•4 hours to complete
Module details
This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
What's included
9 videos6 readings7 assignments
Show info about module content
9 videos•Total 33 minutes
The ongoing journey of product success•2 minutes
Tracking KPIs with PowerBI•4 minutes
Navigating the post-launch landscape•3 minutes
Listen and learn•3 minutes
Prioritizing and addressing customer needs•6 minutes
Feedback as fuel•2 minutes
The never-ending journey•2 minutes
Charting your product's future•5 minutes
Managing product updates with Asana•5 minutes
6 readings•Total 60 minutes
Measuring what matters•10 minutes
Cloud service analytics•10 minutes
Feedback channels•10 minutes
The art of active listening•10 minutes
Embracing flexibility and iteration•10 minutes
Defining "done"•10 minutes
7 assignments•Total 135 minutes
Can you tell a story with data?•15 minutes
Key performance indicators (KPIs) for measuring success•15 minutes
Voice of the customer•15 minutes
Strategies for gathering and analyzing customer feedback•15 minutes
Strategic vision and iteration•15 minutes
Activity: Post-launch management for enterprise software•30 minutes
Planning and implementing product updates and enhancements•30 minutes
Performance evaluation and process improvement
Module 5•4 hours to complete
Module details
This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.
What's included
11 videos9 readings6 assignments
Show info about module content
11 videos•Total 43 minutes
Beyond the fireworks•3 minutes
The post-launch reality check•5 minutes
Deep dive into user behavior•5 minutes
The post-launch report card•2 minutes
Data as your guide•3 minutes
Predictive analytics in action•6 minutes
Turning insights into action•2 minutes
Using Power BI for advanced analytics•5 minutes
Process optimization techniques•5 minutes
The evolution of excellence•3 minutes
Embracing flexibility and responsiveness•4 minutes
9 readings•Total 90 minutes
Post-launch analytics•10 minutes
Customer feedback in the post-launch phase•10 minutes
Enterprise analytics best practices•10 minutes
Process improvement methodologies for enterprise software•10 minutes
Advanced analytics techniques•10 minutes
Data visualization for product managers•10 minutes
The product feedback loop post launch•10 minutes
Managing enterprise software updates•10 minutes
Balancing user needs and business goals•10 minutes
6 assignments•Total 120 minutes
Post launch•15 minutes
Evaluating product performance using key metrics•15 minutes
Applying data analysis techniques to gain insights•15 minutes
Product feedback loop•15 minutes
Activity: Evaluating and enhancing enterprise software solutions•30 minutes
Strategies for continuous product improvement•30 minutes
Application of GenAI in product management
Module 6•3 hours to complete
Module details
In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, and sales, empowering you to create innovative products with confidence.
What's included
9 videos2 readings4 assignments
Show info about module content
9 videos•Total 39 minutes
AI as your co-pilot•3 minutes
Unlocking AI's potential for product innovation•4 minutes
Brainstorming with Copilot•5 minutes
Personalization and automation at scale•5 minutes
The AI-powered product manager•2 minutes
The AI-powered toolbox•2 minutes
AI for product planning•5 minutes
Generating marketing copy with Copilot•7 minutes
AI-powered sales enablement•5 minutes
2 readings•Total 20 minutes
The product manager's guide to generative AI•10 minutes
AI-driven marketing automation•10 minutes
4 assignments•Total 90 minutes
AI fundamentals•15 minutes
Understanding the role of generative AI in product management•15 minutes
Activity: Launching your product vision: A product management simulation using AI•30 minutes
Assessing generative AI's impact on product success•30 minutes
Launching and managing AI product lifecycles
Module 7•5 hours to complete
Module details
This module explores the critical aspects of launching and managing the lifecycle of AI-powered products in the enterprise domain. You'll learn to establish comprehensive monitoring frameworks for tracking AI performance, implement iterative updates and A/B testing strategies to optimize AI models, and ensure ethical oversight and compliance throughout the product lifecycle. Additionally, you'll explore how generative AI tools can enhance various aspects of product management interview preparation.
What's included
8 videos8 readings7 assignments
Show info about module content
8 videos•Total 38 minutes
The AI product lifecycle: A continuous journey•5 minutes
Improving AI: The power of iteration•4 minutes
A/B testing AI features•6 minutes
Building trust and transparency•5 minutes
Level up your prep•3 minutes
The product management interview•5 minutes
Resume revamp with AI•6 minutes
AI-powered mock interviews•6 minutes
8 readings•Total 80 minutes
Key metrics for monitoring AI performance in enterprise products•10 minutes
Understanding and addressing algorithm drift•10 minutes
Iterative model updates: A continuous improvement cycle•10 minutes
Best practices for A/B testing AI features•10 minutes
Ethical considerations in AI development and deployment•10 minutes
Building trust and transparency in AI products•10 minutes
The future of responsible AI in the enterprise•10 minutes
Top 10 generative AI tools for interview prep•10 minutes
7 assignments•Total 180 minutes
AI performance dashboard design•30 minutes
AI performance monitoring•15 minutes
AI iteration and A/B testing•30 minutes
Generative AI for the job hunt•15 minutes
Activity: Practice a mock interview•30 minutes
Ethical AI development•30 minutes
Activity: Managing the lifecycle of an AI-powered feature in Dynamics 365•30 minutes
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