When you enroll in this course, you'll also be asked to select a specific program.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career.
By the end of the course, you will be able to:
- Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts.
- Develop skills to coordinate and oversee the development of products from initial idea to release.
- Oversee the end-to-end process of product development from design to launch.
- Align product development with business goals and customer needs.
- Apply Microsoft tools and methodologies for enterprise product management
- Understand security and compliance considerations in enterprise software
- Collaborate effectively with cross-functional teams in enterprise settings…
A Microsoft 365 license or free trial is needed to complete the course activities.
By the end of this module, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.
Case study: Managing enterprise cloud products•10 minutes
Essential skills for successful product managers•10 minutes
Navigating tools and technologies•10 minutes
How to set yourself up for success•10 minutes
Getting started with Power BI and Microsoft Project•10 minutes
Kanban, Scrum, and Waterfall•10 minutes
Choosing the right methodology for your product•10 minutes
Enterprise development frameworks•10 minutes
4 assignments•Total 90 minutes
Product management methodologies•30 minutes
Activity: Creating a compliant development process•30 minutes
Assessing the core responsibilities and skills of a product manager•15 minutes
Responsibilities of a product manager•15 minutes
1 discussion prompt•Total 10 minutes
Reflect on your own experiences working on projects or teams•10 minutes
Market research and competitive analysis fundamentals
Module 2•3 hours to complete
Module details
By the end of this module, you will be introduced to conducting effective market research and competitive analysis, gathering and interpreting relevant data, and using these insights to make informed product decisions.
What's included
7 videos7 readings4 assignments
Show info about module content
7 videos•Total 30 minutes
Unveiling market needs•3 minutes
Designing effective surveys•7 minutes
Using Copilot for market research•5 minutes
The art of competitive analysis•4 minutes
Using Power BI for market intelligence•4 minutes
How product managers use data to drive decisions•4 minutes
Navigating the sea of information•2 minutes
7 readings•Total 70 minutes
Surveys, interviews, and focus groups•10 minutes
Market research techniques•10 minutes
A framework for competitive intelligence•10 minutes
Exploring diverse market research methods•10 minutes
Methods for collecting and analyzing market data•15 minutes
Product development life cycle
Module 3•3 hours to complete
Module details
By the end of this module, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.
What's included
7 videos9 readings4 assignments
Show info about module content
7 videos•Total 29 minutes
The product development life cycle•3 minutes
Exploring the stages of product development•5 minutes
Continuous improvement and iteration•2 minutes
Managing product development tools and techniques•5 minutes
Enterprise documentation best practices•6 minutes
Minimize risk, maximize success•6 minutes
Navigating challenges with confidence•2 minutes
9 readings•Total 90 minutes
From discovery to post-launch optimization•10 minutes
A product manager's checklist•10 minutes
Security and compliance in enterprise development•10 minutes
Effective testing checklists•10 minutes
Cross-functional collaboration•10 minutes
Managing a mature product•10 minutes
Creating and maintaining enterprise documentation•10 minutes
Risk management in product development•10 minutes
Lessons from product development challenges•10 minutes
4 assignments•Total 90 minutes
Identifying and mitigating risks in product development•30 minutes
Activity: Product development process•30 minutes
Stages and challenges of the product development life cycle•15 minutes
Creating key product documentation•15 minutes
Product strategy development
Module 4•4 hours to complete
Module details
By the end of this module, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.
What's included
7 videos10 readings4 assignments
Show info about module content
7 videos•Total 28 minutes
The power of a product vision•3 minutes
Defining a product vision•6 minutes
From strategy to execution•2 minutes
The art of the value proposition•5 minutes
Communicating value with Microsoft enterprise tools•5 minutes
SWOT analysis explained•5 minutes
Your product's x-ray vision•3 minutes
10 readings•Total 100 minutes
Understanding product vision ownership•10 minutes
Crafting a compelling product vision•10 minutes
Integrating security and compliance into product vision•10 minutes
Communicating your product's unique benefits•10 minutes
SWOT analysis and Porter's Five Forces•10 minutes
The strategic compass•10 minutes
Beyond features and benefits•10 minutes
Your product's elevator pitch•10 minutes
Strategic frameworks for product managers•10 minutes
Case study: Analyzing the enterprise software market•10 minutes
By the end of this module, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.
What's included
8 videos5 readings4 assignments
Show info about module content
8 videos•Total 29 minutes
A visual guide to the future•2 minutes
Balancing strategic value and customer needs•5 minutes
Navigating product development•2 minutes
Using Microsoft Project for enterprise roadmaps•5 minutes
The prioritization puzzle•3 minutes
Balancing business goals and customer needs•5 minutes
Stakeholder management•5 minutes
Harmonizing diverse perspectives•2 minutes
5 readings•Total 50 minutes
Building a product roadmap•10 minutes
Clarity is key•10 minutes
Product roadmap best practices for new PMs•10 minutes
Making tough choices in product development•10 minutes
Building strong relationships with stakeholders•10 minutes
Our goal at Microsoft is to empower every individual and organization on the planet to achieve more.
In this next revolution of digital transformation, growth is being driven by technology. Our integrated cloud approach creates an unmatched platform for digital transformation. We address the real-world needs of customers by seamlessly integrating Microsoft 365, Dynamics 365, LinkedIn, GitHub, Microsoft Power Platform, and Azure to unlock business value for every organization—from large enterprises to family-run businesses. The backbone and foundation of this is Azure.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.