Meta
Medir e otimizar campanhas de marketing de mídias sociais
Meta

Medir e otimizar campanhas de marketing de mídias sociais

This course is part of Marketing de Mídias Sociais do Meta Professional Certificate

Taught in Portuguese (Brazil)

Anke Audenaert

Instructor: Anke Audenaert

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Compreender diferentes técnicas usadas para otimizar campanhas de marketing, como atribuição e modelos de mix de marketing

  • Implementar um teste A/B para otimizar sua campanha

  • Analisar painéis e avaliar o ROI de seus esforços de marketing de mídias sociais

  • Apresentar e comunicar os resultados de sua campanha a uma equipe

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Esta semana você aprenderá tudo sobre como alinhar as métricas com seus objetivos de marketing e técnicas de análise de dados. Você entenderá os termos comuns, como retorno sobre o investimento e valor da vida útil, e aprenderá a calculá-los.

What's included

14 videos7 readings4 quizzes2 discussion prompts

Na segunda semana, você aprenderá a avaliar o sucesso de suas campanhas publicitárias. Você aprenderá a avaliar relatórios de resultados da campanha e como os estudos de aumento podem ajudá-lo a determinar o impacto de sua campanha.

What's included

7 videos2 readings2 quizzes

Na terceira semana, você aprenderá a otimizar a publicidade usando testes A/B e descobrirá como a atribuição pode ajudá-lo a avaliar e otimizar sua estratégia de publicidade em diferentes plataformas.

What's included

7 videos1 reading2 quizzes1 discussion prompt

Esta semana, você aprenderá a contar a história completa de sua campanha e comunicar os resultados a um público maior em uma apresentação eficaz. Você aprenderá a contar uma história clara com dados e a se concentrar nos insights que o ajudarão a determinar as próximas etapas em seus esforços de marketing.

What's included

7 videos1 reading2 quizzes

Instructor

Anke Audenaert
Meta
30 Courses576,270 learners

Offered by

Meta

Recommended if you're interested in Marketing

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