Este curso fornece as habilidades para otimizar seus esforços de marketing de mídias sociais. Aprenda a avaliar e interpretar os resultados de suas campanhas publicitárias. Saiba como avaliar a eficácia da publicidade por meio de estudos de aumento e otimizar suas campanhas com testes de divisão. Entenda como a eficácia da publicidade é medida em plataformas e dispositivos, aprenda a avaliar o ROI do marketing e domine como comunicar os resultados de marketing de mídias sociais em sua empresa.
Medir e otimizar campanhas de marketing de mídias sociais
New year. Big goals. Bigger savings. Unlock a year of unlimited access to learning with Coursera Plus for $199. Save now.
Medir e otimizar campanhas de marketing de mídias sociais
This course is part of Marketing de Mídias Sociais do Meta Professional Certificate
Instructor: Anke Audenaert
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Compreender diferentes técnicas usadas para otimizar campanhas de marketing, como atribuição e modelos de mix de marketing
Implementar um teste A/B para otimizar sua campanha
Analisar painéis e avaliar o ROI de seus esforços de marketing de mídias sociais
Apresentar e comunicar os resultados de sua campanha a uma equipe
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Esta semana você aprenderá tudo sobre como alinhar as métricas com seus objetivos de marketing e técnicas de análise de dados. Você entenderá os termos comuns, como retorno sobre o investimento e valor da vida útil, e aprenderá a calculá-los.
What's included
14 videos7 readings4 assignments2 discussion prompts
Na segunda semana, você aprenderá a avaliar o sucesso de suas campanhas publicitárias. Você aprenderá a avaliar relatórios de resultados da campanha e como os estudos de aumento podem ajudá-lo a determinar o impacto de sua campanha.
What's included
7 videos2 readings2 assignments
Na terceira semana, você aprenderá a otimizar a publicidade usando testes A/B e descobrirá como a atribuição pode ajudá-lo a avaliar e otimizar sua estratégia de publicidade em diferentes plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, você aprenderá a contar a história completa de sua campanha e comunicar os resultados a um público maior em uma apresentação eficaz. Você aprenderá a contar uma história clara com dados e a se concentrar nos insights que o ajudarão a determinar as próximas etapas em seus esforços de marketing.
What's included
7 videos1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
IE Business School
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.