Este curso fornece as habilidades para otimizar seus esforços de marketing de mídias sociais. Aprenda a avaliar e interpretar os resultados de suas campanhas publicitárias. Saiba como avaliar a eficácia da publicidade por meio de estudos de aumento e otimizar suas campanhas com testes de divisão. Entenda como a eficácia da publicidade é medida em plataformas e dispositivos, aprenda a avaliar o ROI do marketing e domine como comunicar os resultados de marketing de mídias sociais em sua empresa.
Medir e otimizar campanhas de marketing de mídias sociais
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Medir e otimizar campanhas de marketing de mídias sociais
This course is part of Marketing de Mídias Sociais do Meta Professional Certificate
Instructor: Anke Audenaert
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Compreender diferentes técnicas usadas para otimizar campanhas de marketing, como atribuição e modelos de mix de marketing
Implementar um teste A/B para otimizar sua campanha
Analisar painéis e avaliar o ROI de seus esforços de marketing de mídias sociais
Apresentar e comunicar os resultados de sua campanha a uma equipe
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Portuguese (Brazil)
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This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
Esta semana você aprenderá tudo sobre como alinhar as métricas com seus objetivos de marketing e técnicas de análise de dados. Você entenderá os termos comuns, como retorno sobre o investimento e valor da vida útil, e aprenderá a calculá-los.
What's included
14 videos7 readings4 assignments2 discussion prompts
Na segunda semana, você aprenderá a avaliar o sucesso de suas campanhas publicitárias. Você aprenderá a avaliar relatórios de resultados da campanha e como os estudos de aumento podem ajudá-lo a determinar o impacto de sua campanha.
What's included
7 videos2 readings2 assignments
Na terceira semana, você aprenderá a otimizar a publicidade usando testes A/B e descobrirá como a atribuição pode ajudá-lo a avaliar e otimizar sua estratégia de publicidade em diferentes plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, você aprenderá a contar a história completa de sua campanha e comunicar os resultados a um público maior em uma apresentação eficaz. Você aprenderá a contar uma história clara com dados e a se concentrar nos insights que o ajudarão a determinar as próximas etapas em seus esforços de marketing.
What's included
7 videos1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Fundação Instituto de Administração
Universidad de los Andes
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Frequently asked questions
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